Brand Strategist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create frameworks for messaging, narratives, positioning, naming conventions, and content structures.

• Collaborate with stakeholders to refine communication strategies.

• Simplify complex enterprise initiatives, programs, processes, and digital products into clear and engaging content.

• Ensure enterprise information is accessible and relevant for all employees.

• Implement brand and audience engagement principles in internal communications.

• Develop memorable and impactful messaging for campaigns.

• Maintain a consistent voice and messaging across various channels.

• Position significant enterprise initiatives effectively.

• Craft narratives for leadership development programs.

• Produce content for digital products and UX writing.

• Design internal websites and enhance intranet experiences.

• Generate one-pagers, guides, toolkits, and informational materials.

• Develop communications related to employee experience and performance.

• Construct content architecture and ecosystems across diverse initiatives.

• Lead brand and content strategy, internal communications, digital and UX content, content architecture and taxonomy, program positioning, and storytelling.

• Oversee projects and work collaboratively with stakeholders.

• Engage directly with senior leaders and stakeholders.

• Present and advocate for recommendations with assurance.

• Act as a strategic advisor rather than merely a content executor.

⛳️ Requirements

• Strong strategic thinking and problem-solving skills related to messaging.

• Ability to align business objectives with audience needs.

• Skill in determining effective communication methods and content.

• Experience in a large agency setting (brand, creative, or communications) or within large enterprise organizations.

• Significant exposure to high-quality strategy and content development.

• Background in internal communications and employee engagement.

• Proven experience in creating content across various formats.

• Expertise in Content Strategy, Brand Strategy, and/or Creative Strategy roles.

• Familiarity with Employee Experience Communications.

• Capacity to work efficiently within a team with minimal daily supervision.

• High standards for strategic thinking and content quality.

• Experience in fast-paced, high-performance settings.

• Focus on strategic content, messaging, and digital experiences rather than long-form articles or email communications.

🏝️ Benefits

• Flexible remote work options.

• Competitive compensation and benefits packages.

• Reasonable accommodations available during the hiring process.

• Commitment to an Equal Opportunity Employer environment.

• A workplace culture that promotes inclusivity and diversity.