Brand Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take charge of the daily operations of the Paymentology brand, ensuring a consistent application of visual identity, tone of voice, and messaging.

• Convert brand strategy into actionable plans that drive business growth, enhance reputation, and establish category leadership.

• Maintain and refine brand guidelines, governance frameworks, and approval processes.

• Provide brand expertise and review or challenge brand outputs as necessary.

• Lead brand campaigns aimed at increasing awareness, differentiation, and market relevance.

• Collaborate with Product Marketing, Demand Generation, Sales, Product, Marketing, and Leadership on campaigns, product launches, go-to-market initiatives, and transformation projects.

• Craft compelling narratives that simplify complex propositions into clear stories for banks, fintechs, and payment providers.

• Assess brand performance, awareness, share of voice, campaign effectiveness, and market visibility.

• Keep an eye on competitor activities and utilize market insights and analytics to refine messaging and guide strategic decisions.

• Define the brand's presence across client-facing experiences, events, executive engagements, masterclasses, and strategic forums.

• Offer creative direction, briefs, strategic guidance, and constructive feedback for brand assets.

• Assist with messaging, campaign narratives, executive communications, and client-facing content.

• Oversee brand approvals, priorities, and governance across multiple concurrent initiatives.

⛳️ Requirements

• Extensive brand management experience in an agency, corporate, or high-growth setting.

• Demonstrated success in growing and safeguarding brands within complex B2B organizations, particularly in fintech, banking, financial services, or enterprise technology.

• Strong strategic thinking skills that connect brand investment with measurable business outcomes.

• Exceptional storytelling, positioning, and messaging abilities.

• Proficient stakeholder management skills with the ability to influence senior leaders and challenge constructively.

• Excellent project management capabilities, with the ability to coordinate multiple strategic initiatives.

• Commercial awareness and a solid understanding of products, markets, and customer needs.

• Experience in measuring brand awareness, share of voice, campaign effectiveness, and market visibility.

• Strong written and verbal communication skills.

• Background in briefing and managing agencies, creative partners, and cross-functional teams.

• Comfortable working in a fast-paced global scale-up environment.

• Solid understanding of premium B2B brands and maintaining brand consistency at scale.

• Bachelor’s degree in Marketing, Communications, Branding, Business, Journalism, or a related field.

• Proficient in written and spoken English.

• Proven experience in managing or developing a brand in a fast-paced business environment.

• Over 5 years’ experience in Brand Management, Marketing, or Communications.

• Experience in leading brand campaigns, go-to-market initiatives, and multi-stakeholder strategic projects.

• Ability to utilize data, insights, and performance metrics to measure and optimize brand growth.

• Capability to work as an Independent Contractor and issue invoices for services rendered.

• Ability to successfully pass credit, education, verification, sanction and enforcement, employment, criminal, and ID checks.

🏝️ Benefits

• A diverse, global team.

• An equal opportunity, diverse, and inclusive workplace.

• Interview recording and transcription to facilitate a seamless interview experience (with consent).

• A chance to contribute to Paymentology’s global mission and make a meaningful impact on a worldwide scale.