Brand Manager

This is a fully remote position, open to applicants in Greece.

📋 Description

• Develop and oversee marketing strategies and action plans for designated brands, ensuring alignment with commercial objectives.

• Gain insights into local customers, products, competitors, and market trends to create effective marketing initiatives.

• Manage the brand marketing budget and monitor expenditures in relation to acquisition and revenue goals.

• Uphold brand governance across tone, visual identity, and positioning.

• Strategize, implement, and refine market-specific campaigns, promotions, product launches, seasonal activities, and local initiatives.

• Create and manage brand content and creative assets.

• Oversee the brand’s social media presence, including content planning, community management, and local activations.

• Coordinate local events, partnerships, and advocacy activities as required.

• Spearhead advocacy and retention marketing efforts to enhance loyalty, satisfaction, and customer lifetime value.

• Collaborate with Customer Experience and Sales teams to facilitate acquisition efforts and the post-sale customer experience.

• Identify and leverage upsell and cross-sell opportunities within the existing customer base.

• Enhance the brand’s external presence through social content, commentary, and market positioning.

• Supervise and develop direct reports.

• Monitor acquisition, conversion, and retention performance metrics.

• Utilize data and CoE Intelligence outputs to evaluate performance, iterate strategies, and inform planning.

• Regularly report brand marketing performance to the Commercial Director.

• Provide briefs to centralized CoE teams on Paid Media, SEO, Lifecycle, CX Integration, and other initiatives.

• Engage in quarterly planning and sprint reviews.

• Offer structured feedback on CoE outputs.

• Achieve customer acquisition and revenue targets while managing the marketing budget effectively.

• Ensure timely, on-brand, and commercially effective execution of campaigns and content.

⛳️ Requirements

• A marketer capable of owning a brand, market, and commercial results.

• Strong knowledge of local customers, products, competition, and market dynamics.

• Proficiency in defining marketing strategy and action plans that align with commercial objectives.

• Experience in managing marketing budgets and assessing performance against acquisition and revenue goals.

• Skill in planning, executing, and optimizing campaigns, promotions, product launches, and seasonal initiatives.

• Competency in developing and managing content, creative assets, copy, and messaging.

• Expertise in social media management, including content planning, community engagement, and local activations.

• Ability to manage events, partnerships, and advocacy initiatives.

• Understanding of customer advocacy, retention, loyalty, satisfaction, lifetime value, upselling, and cross-selling.

• Capability to manage and mentor direct reports.

• Proficiency in tracking acquisition, conversion, and retention metrics.

• Data-driven approach to performance analysis and iterative planning.

• Ability to report marketing performance to a Commercial Director.

• Collaboration skills with specialized teams in Paid Media, SEO, Lifecycle, and CX Integration.

• Eligibility to work in the country of application; proof may be necessary.

• Must be able to work without relocation assistance or visa sponsorship.

🏝️ Benefits

• Support from the team.blue Marketing Centre of Excellence which offers specialized expertise in Paid Media, SEO, Lifecycle, and more.

• Opportunities for professional growth and constructive feedback for direct reports.

• A workplace that prioritizes diversity and inclusion.

• An environment built on respect, openness, and trusted collaboration.

• No relocation packages or visa sponsorship are available.