Director, Brand and Communications

This is a fully remote position, open to applicants in Canada.

📋 Description

• Define and implement Versaterm's global branding, content, and external communications strategy.

• Cultivate a cohesive market narrative and brand identity.

• Supervise all facets of external branding and communications, encompassing media relations, analyst relations, executive visibility, brand storytelling, content strategy, and creative direction.

• Create integrated strategies that synchronize brand, communications, and go-to-market objectives.

• Spearhead the formulation and execution of Versaterm's communications strategy across media relations, corporate reputation, and brand storytelling.

• Foster both proactive and reactive media engagement.

• Manage partnerships with PR agencies and other external communications collaborators.

• Craft strategic communications for senior executives.

• Oversee corporate announcements, product launches, and strategic messaging.

• Collaborate with industry analysts, conference organizers, and associations.

• Direct crisis and reputation management planning.

• Own Versaterm's enterprise content strategy.

• Create a cohesive editorial calendar.

• Uphold Versaterm's brand positioning, messaging, and tone.

⛳️ Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, or a related discipline.

• 10-15+ years of experience in corporate communications, public relations, or related fields, preferably in public safety or technology, with at least 5 years in a leadership role.

• Proven experience in developing and refining brand positioning, messaging, and corporate narratives within a high-growth B2B technology landscape.

• Strong expertise in media relations, with established connections across technology, business, and industry trade media.

• Experience in managing and collaborating with creative and communications agencies.

• Outstanding storytelling, writing, and executive communication abilities.

• Capacity to transform intricate technology and business strategies into engaging, human-centered narratives.

• Proficient in developing SEO-informed content strategies that enhance discoverability, audience interaction, and the effectiveness of digital initiatives.

• Experience utilizing AI and emerging technologies to enhance development processes, workflows, and team productivity.

• Strategic thinker with practical execution capabilities; adept at operating at a high strategic level while also managing day-to-day operations.

🏝️ Benefits

• Extensive benefits package.

• Variable compensation opportunities such as incentive plans or discretionary performance bonuses.