Brand Director

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Interpreting campaign briefs to deliver the central message, key visuals, and creative direction across various channels including organic social, paid media, email, web, and packaging.

• Ensuring brand visual consistency and cohesion across a rapidly expanding array of touchpoints, particularly during the rebrand rollout and upcoming product launches.

• Briefing and guiding designers, photographers, video editors, and production partners to ensure execution aligns with the brand vision.

• Leading the creative process for significant product launches from start to finish.

• Collaborating closely with our social media manager, paid media/growth team, and CRM teams to maintain unified creative direction across both in-house projects and external agencies.

• Coordinating the scope of work with our current social media and CRM agencies, which manage their own creative efforts, to avoid duplication or oversight between teams.

• Keeping the brand book and guidelines relevant as the company grows, including photography style, color/gradient standards, and tone of voice.

⛳️ Requirements

• Proven experience in leading brand or creative direction for a DTC/e-commerce brand, preferably at a similar growth stage.

• Ability to take a strategic brief and convert it into a cohesive visual and messaging system across channels, rather than treating each asset in isolation.

• Comfort in functioning as both the creative lead and operator—briefing, reviewing, and providing feedback to production partners, in addition to conceptualizing.

• Strong aesthetic sense and a proven history of delivering high-quality creative work.

• Experience collaborating with specialized agencies, understanding the boundaries of your responsibilities versus theirs.

• Proficient in English.

🏝️ Benefits

• Full-time availability.