B2C Strategy Lead – Performance Marketing

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take ownership of Client Strategy

• Direct strategy for a portfolio of B2C and eCommerce clients

• Convert business objectives into comprehensive paid media strategies across the funnel

• Conduct client strategy sessions, performance evaluations, and planning discussions

• Spot growth opportunities within current accounts

• Drive Performance Marketing Results

• Manage campaign strategy across Meta, Google Ads, TikTok, and other paid platforms

• Guide campaign frameworks, testing methodologies, and optimization tactics

• Monitor campaign performance and implement strategic changes when necessary

• Ensure campaign alignment with revenue and growth goals

• Lead a Performance Pod

• Supervise and mentor two media buyers

• Conduct weekly planning meetings and prioritize workloads across accounts

• Provide constructive feedback, coaching, and development support

• Cultivate a high-performing and collaborative team environment

• Creative & Testing Strategy

• Collaborate on creative direction and campaign briefs

• Spearhead structured creative testing across paid social platforms

• Utilize insights and performance data to inform ongoing optimizations

• Contribute to Agency Growth

• Maintain robust client relationships and retention rates

• Assist in new business prospects through audits or strategic contributions

• Share insights and knowledge with the broader team

⛳️ Requirements

• 5–8+ years of experience in performance marketing

• Strong expertise in paid social (Meta) and paid search (Google Ads)

• Experience handling B2C or eCommerce client accounts

• Exceptional strategic thinking with the ability to link marketing activities to business results

• Experience in mentoring or managing team members

• Proficient in presenting strategies and performance insights to senior stakeholders

• Experience in an agency setting is highly valued.

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Flexible working hours and remote work options

• Opportunities for professional development and growth

• A vibrant and inclusive company culture

• Health and wellness benefits, including gym memberships and health insurance