B2B Smart Fridge Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• As the Marketing Lead for Smart Fridge, you will oversee the marketing initiatives that enhance revenue across CookUnity's expanding Smart Fridge network.

• Your goal is to encourage smart fridge users to engage with the app and complete their initial purchase.

• You will focus on driving repeat purchases, boosting transaction frequency, and cultivating customer loyalty.

• You will implement experiments, analyze results, and apply successful strategies across all fridges.

• You will be accountable for increasing the average monthly transactions per fridge and enhancing the average revenue per fridge on a month-to-month basis.

⛳️ Requirements

• 3–6+ years of experience in lifecycle marketing, growth marketing, or a related role focused on engagement and retention.

• A proven history of success with email, push notifications, and in-app messaging: designing campaigns, running experiments, and measuring their impact.

• Strong analytical skills: adept at extracting cohort data, creating segments, and making data-driven decisions.

• Discipline in experimentation: proficient in conducting clean A/B tests, documenting processes, and scaling effective strategies.

• Familiarity with CRM or marketing automation platforms such as Braze, Klaviyo, Iterable, or similar tools.

• A builder mentality: capable of independently managing a program from inception and navigating challenges without extensive team support.

• A strong collaborator who enjoys daily interaction with account managers, operations, product teams, and design.

• Experience in food, retail, or consumer applications is a bonus, but not mandatory.

🏝️ Benefits

• 🩺 Health Insurance coverage

• 🌟 Eligible for a bi-annual performance bonus

• 🌅 401k Plan

• ⛱ Unlimited PTO

• 🗓️ 5-year Sabbatical: After 5 years with CookUnity, you receive a 4-week paid sabbatical

• 🐣 Paid Family leave

• 🕯 Compassionate Leave: 3-5 days available each time the need arises

• 🥘 A generous monthly allocation of CookUnity credits to savor our delightful meals

• 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to enhance your efficiency and growth.

• 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to support a healthy lifestyle

• 👩🏾‍🏫 Personalized Spanish coach

• 🚀 An exciting opportunity to join a company aiming to revolutionize the way we eat and the work of chefs!