B2B Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and consistently enhance client-facing marketing materials across all five business units, such as capability decks, one-pagers, and leave-behinds customized for various buyer roles.

• Generate innovative concepts and strategies for how ARMStrong showcases its services in the market.

• Create and sustain prospect dossiers and meeting preparation tools featuring tailored conversation starters and competitive insights.

• Collaborate with sales leadership to alleviate administrative tasks while facilitating prospect engagement and cross-selling efforts.

• Produce materials and tracking systems for cross-selling opportunities across multiple business units.

• Oversee and refine brand identity, messaging, and visual guidelines for ARMStrong and its five business unit brands.

• Formulate positioning for each business unit aimed at P&C company buyers.

• Spearhead ARMStrong's AI positioning and messaging strategy.

• Ensure that sales materials, website content, and external communications effectively convey ARMStrong's AI capabilities and perspectives.

• Manage and enhance the websites for ARMStrong and each business unit in collaboration with agency partners.

• Develop and implement SEO strategies for pertinent P&C insurance search terms and buyer intent signals.

• Supervise content strategy, including the creation of case studies and white papers.

• Work alongside the Chief Strategy Officer and business unit leaders on go-to-market and cross-sell strategies.

• Maintain tracking and reporting tools for cross-sell activities, including pipeline metrics, conversion rates, and opportunities.

• Oversee the strategy for conferences and events, including company representation, sales enablement materials, and post-event outreach.

• Keep an eye on competitive activities and market trends, translating insights into updates for positioning.

• Report directly to the Chief Strategy Officer and collaborate closely with business unit leaders and the sales team.

⛳️ Requirements

• 7-10 years of experience in B2B marketing.

• A minimum of 3 years in a senior or director-level position.

• Expertise in B2B marketing.

• Experience in the P&C insurance industry is highly desirable but not mandatory.

• Proven capability to function as a player-coach, crafting strategies and executing them directly without depending on a large internal team.

• Excellent writing and communication skills, with the ability to convert complex service offerings into clear and compelling narratives for buyers in the insurance sector.

• Demonstrated ability to develop and enhance positioning and messaging, with experience in articulating a technology or AI-related value proposition.

• Familiarity with Salesforce CRM and modern marketing tools.

• Comfort in utilizing AI tools for content creation, research, competitive intelligence, and sales enablement.

• A keen interest in staying updated on how AI is transforming marketing execution.

• Knowledge of SEO best practices.

• Comfort working with web and content agencies.

• A Bachelor's degree is required.

🏝️ Benefits

• Comprehensive benefits package including options for health, dental, vision, life, and disability coverage.

• 401(k) retirement plan with company matching.

• Generous paid time off policy starting at 18 days per year.

• Paid holidays immediately upon hiring—7 standard holidays and 2 floating holidays of your choice.