B2B Marketing Manager – AI-native

This is a fully remote position, open to applicants in Alabama, +30 more states.

📋 Description

• Take charge of and implement a comprehensive lead generation strategy across Marketplace, Lyn, and Gale.

• Design, develop, and manage demand generation campaigns utilizing paid search, social media, content, email, and account-based marketing (ABM).

• Oversee the strategy for both in-person and digital events and tradeshows from start to finish.

• Choose events, oversee budgets, prepare speakers, conduct pre- and post-event campaigns, and evaluate pipeline outcomes.

• Manage the employer-side keyword strategy, guide content creation, and monitor organic performance.

• Direct market positioning and messaging in relation to competitors.

• Handle funnel operations within HubSpot and Salesforce, encompassing lead scoring, routing, and nurture automation.

• Guarantee smooth transitions to the Sales team.

• Collaborate with Sales, Client Success, and Design on messaging and content development.

• Report on the pipeline sourced and influenced by marketing, optimizing channels for ROI.

• Create a scalable lead generation engine through digital channels, events, and search.

• Develop event and tradeshow plans tied to pipeline goals.

• Initiate keyword and organic content strategy while tracking performance.

• Provide insights on funnel reporting concerning sourced pipeline, channel efficiency, and stage conversion.

⛳️ Requirements

• Minimum of 4 years experience in B2B demand generation or lead generation, preferably within marketplace technology or a startup environment.

• Demonstrated success in creating campaigns that generate measurable pipeline and revenue.

• Proficient in Salesforce, HubSpot, Gong, LinkedIn, and Google.

• Experienced in event-driven marketing, including webinars, conferences, trade shows, and speaking engagements.

• Proven understanding of AI and the ability to make sound decisions on its application.

• Capability to construct and manage AI-driven workflows and agents for large-scale B2B marketing initiatives.

• Knowledge of SEO and GEO fundamentals, including the development of keyword strategies, briefing content, and analyzing organic performance.

• Strong analytical abilities, particularly in funnel optimization and assessing channel-level ROI.

• Ability to execute strategies across digital platforms, events, and search engines.

• Comfortable with owning pipeline and conversion objectives.

• A mindset geared towards testing and learning.

• Understanding of Ideal Customer Profile (ICP), buyer personas, positioning, and messaging.

• Excellent writing skills.

• Experience in early-stage SaaS (Series A to C) is advantageous.

• Experience in health tech or marketplace sectors is a plus.

• Self-motivated individual who navigates uncertainty effectively and resolves issues.

• Familiar with AI-native workflows and has successfully utilized AI to enhance B2B marketing initiatives.

• Must reside in one of the specified U.S. states.

• Proficiency in English communication is essential due to the English-language role requirements.

🏝️ Benefits

• Competitive salary that reflects your skills and experience.

• Medical, dental, and vision insurance with shared premium costs.

• Company-sponsored 401(k) plan.

• Opportunities for commission and/or equity based on the role.

• Unlimited vacation policy.

• Generous family leave benefits.

• Team-building events and trivia activities.

• Reasonable accommodations available for qualified individuals with disabilities.