B2B Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a thorough B2B content calendar and strategy aimed at establishing our brand as the leading authority in the industry.

• Assist in the later stages of the content marketing process — encompassing predictive trend analysis, ideation, publication, promotion, measurement, and optimization for revenue impact.

• Produce high-quality, meticulously researched thought-leadership content, including detailed whitepapers, trend reports, and strategic blogs that engage enterprise executives and foster a robust sales pipeline.

• Edit and enhance essential content assets to guarantee impeccable delivery that aligns with an advanced brand voice, tone, and strict editorial standards.

• Craft authoritative, high-conversion video scripts and multimedia narratives that simplify complex enterprise ecommerce concepts into engaging and easily digestible content.

• Organize and optimize all digital assets to maximize visibility across conventional search engines (SEO) as well as emerging AI-driven answer engines and LLMs (AEO).

• Conduct high-level interviews with both internal and external C-suite executives and industry subject matter experts (SMEs) to extract unique insights, data, and market trends.

• Monitor and report on content performance and attribution metrics, collaborating with marketing leadership to evaluate effectiveness, identify optimization opportunities, and ensure content initiatives align with stringent key performance indicators (KPIs).

⛳️ Requirements

• A minimum of seven years of experience as an industry journalist, senior content strategist, or a recognized thought leader specifically within the B2B ecommerce, distribution, or manufacturing sectors.

• Extensive expertise in the operations of enterprise manufacturers and/or distributors with primarily B2B selling models — including their go-to-market strategies and the impact of product data and ecommerce/digital transformation on their growth.

• Exceptional writing skills across both premium long-form and short-form content types, with a proven history of publishing work that influences industry opinions and motivates enterprise buyers.

• Advanced, up-to-date knowledge of technical SEO and AEO frameworks, along with practical insights into structuring content for citation by AI search models.

• Strong research, fact-checking, executive interviewing, and data-analysis skills, enabling the creation of content based on exclusive market data.

• Excellent project management capabilities and strategic independence, with a demonstrated ability to develop a content roadmap from inception and deliver high-quality assets on time with minimal supervision.

• Strong collaboration skills across functions, with experience working alongside executive stakeholders, as well as web, creative, marketing, and product teams.

• Familiarity with the buying dynamics of dealer-, distributor-, and channel-led commerce in the industrial sectors we serve.

🏝️ Benefits

• Health & medical benefits

• Flexible spending accounts

• Flexible PTO

• Equity in the form of stock options