AVP, Campaign Operations

This is a fully remote position, open to applicants in India.

📋 Description

• Oversee the processing and execution of marketing campaign data files for SYF clients, ensuring precise targeting, suppression, and compliance in outputs.

• Collaborate with stakeholders to develop customer targeting strategies and segmentation, while ensuring adherence to data privacy, consent, governance, and record retention policies.

• Offer subject matter expertise in SYF data warehouses, including segmentation reporting, suppression exclusions, and file outputs.

• Partner with cross-functional teams to aid in data collection and performance assessment, identifying and escalating risks or issues as necessary, while contributing to analysis on key projects.

• Design and implement omnichannel journeys in SFMC Journey Builder (entry sources, decision/engagement splits, waits, exits) in alignment with strategy, eligibility criteria, and compliance standards.

• Manage email campaigns in Email Studio (setup, content assembly, test sends, QA, deployment) while following brand, legal, and compliance protocols.

• Administer audiences and data in SFMC utilizing Data Extensions (creation/maintenance, relationships, exclusions) and segmentation through SQL Query Activities/filters/suppression rules.

• Develop and manage repeatable automations in Automation Studio (imports/exports, SQL automations, extracts, standardized end-to-end campaign workflows).

• Assist with integrations and ingestion methods (SFTP, API triggers via REST/SOAP, event-based entry) and coordinate execution readiness with both upstream and downstream partners.

• Monitor and troubleshoot sends/journeys/automations while maintaining SFMC governance (subscriber/contact concepts, publication lists, send classifications, consent, suppression, retention) with audit-ready documentation.

• Collaborate with cross-functional teams to streamline the data collection and performance measurement process, escalate issues as needed, and contribute to research and analyses on priority projects within established guidelines.

⛳️ Requirements

• Bachelor's degree with 4+ years of experience in Campaign Operations, demonstrating strong client/customer/vendor relationship management, or alternatively, 6+ years of relevant experience in place of a degree.

• Comprehensive understanding of the credit card/credit business market, particularly in campaign operations.

• 4+ years of database marketing experience within financial services, focusing on lifecycle and acquisition management.

• Familiarity with CRM tools such as SAS CI, Unica, Adobe, etc.

• Required working knowledge of Salesforce Marketing Cloud (SFMC): Email Studio, Journey Builder, Automation Studio; Data Extensions, SQL Query Activities, suppression/exclusions; basic exposure to Mobile Studio preferred.

• Experience with Salesforce Data Cloud (D360) and/or enterprise CDPs, encompassing identity resolution, profile/attribute management, segmentation, and activation to downstream channels (e.g., SFMC).

• Knowledge of D360 + SFMC connectivity (segment publishing/activation, event-based triggers, data refresh cadence) and data ingestion patterns (batch/SFTP, APIs, streaming/event).

• Understanding of SOAP APIs, REST APIs, real-time triggers, real-time profiles, and push notification concepts.

• Experience in setting up personalized campaigns delivered through digital channels.

• Familiarity with Agile methodology.

• Excellent interpersonal skills with the ability to communicate effectively and influence stakeholders at various levels.

• Strong knowledge of SQL, UNIX, and Excel; SAS knowledge is preferred.

• Experience with analytics languages/platforms is a plus (Python, Hadoop, etc.).

• Demonstrated organizational and timeline management skills; capable of managing multiple projects simultaneously.

🏝️ Benefits

• Best-in-class employee benefits and programs designed to promote work-life integration and overall well-being.

• Opportunities for career advancement and skills development.