Audience Insights Coordinator

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Detect patterns, trends, and actionable insights within data and effectively communicate findings and recommendations.

• Gather and evaluate data pertaining to both internal and external marketing campaigns, which encompass on-air promotions, social media, email, podcasts, and advertisements.

• Ensure that data is accessible, complete, consistent, and formatted appropriately for analysis and strategic development.

• Assist in the creation and upkeep of analytics tracking for website features and functionality.

• Collaborate with the Director of Data Strategy and Audience Insights to identify research and data requirements and the methods for collection and analysis.

• Develop and implement consistent processes and standards for data collection and cleansing.

• Gather, clean, and analyze data from diverse sources.

• Clean and transform data using Microsoft Excel and other tools to facilitate the analysis of extensive data sets.

• Convey project scope, timelines, progress, and significant findings to the Digital Services Bureau.

• Coordinate with PBS and NPR partners, vendors, and data providers such as Nielsen, Triton, and mobile app developers.

• Recognize critical data issues and help facilitate their resolution.

• Maintain documentation of methodologies and source mapping while aiding in the development of data workflows.

• Generate quarterly, monthly, and ad hoc tracking, dashboards, and reports.

• Transform data into Looker Studio dashboards to illustrate trends and insights.

⛳️ Requirements

• A Bachelor’s degree in Information Science, Marketing, Business Administration, Communications, or a related field from an accredited institution OR an equivalent combination of education, training, and experience.

• Preferred one to three (1 to 3) years of direct and sustained relevant experience in data, analytics, research, reporting, or digital media.

• Understanding of fundamental data administration and management functions, including collection, analysis, and reporting.

• Familiarity with databases, CRM systems, or customer data platforms.

• Proficiency in Microsoft Excel, including handling large data sets, using formulas, pivot tables, and data cleaning techniques.

• Knowledge of Looker Studio and Google Analytics, or similar analytics and reporting tools.

• Experience in analyzing digital or media-related data; experience with broadcast media data is beneficial but not mandatory.

• Familiarity with tools or data sources such as Nielsen, Triton, or Brightcove is a plus, though not required.

• Strong attention to detail alongside scheduling, organizational, time-management, and problem-solving skills.

• Excellent written and verbal communication skills and the ability to collaborate effectively.

• Capability to work with data in various formats and assist teams with data analysis and reporting.

• Ability to apply analytical thinking and practical problem-solving skills.

• Competence in asking questions, clarifying needs, and working effectively in situations where requirements are not fully defined.

• Willingness to develop an understanding of and interest in public media and the mission of Connecticut Public.

• Initiative to manage priorities and follow through on assigned tasks.

• Ability to work collaboratively across departments and communicate data findings to colleagues with varying levels of technical expertise.

• Must be capable of remaining at a desk/computer workstation for extended periods.

• Must possess close visual acuity for preparing and analyzing data and figures, viewing a computer terminal, and extensive reading.

• Light work capability, able to exert up to 15 pounds of force occasionally.

🏝️ Benefits

• Almost fully remote work arrangement.

• Monday through Friday schedule, typically from 9:00 a.m. to 5:00 p.m.

• Evening and weekend support may be required.