Associate Vice President – Digital Marketing Strategies

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Act as the main strategic advisor for client institutions regarding digital advertising strategies.

• Provide strategic guidance for multi-channel digital marketing projects while ensuring robust ROI for client partners.

• Evaluate previous campaign performances to enhance ad budgets and optimize results.

• Oversee keyword strategies, advertisement copy, landing page content, and creative materials.

• Foster trusted relationships with senior leaders within institutions.

• Support client retention and growth by pinpointing opportunities to broaden digital and related enrollment services.

• Supervise digital marketing team members and those involved in marketing automation.

• Act as the internal expert on digital marketing practices.

• Develop enrollmentFUEL’s methodologies, tools, and solutions in digital marketing.

• Collaborate with sales, client services, and operations teams during discovery discussions, solution design, and proposal development.

• Represent enrollmentFUEL through conference presentations, professional involvement, and thought leadership within higher education.

• Manage the Digital Marketing pillar, which includes digital, marketing automation, and SEO personnel.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Advertising, Communications, or a comparable field is required.

• A Master’s degree is preferred.

• Extensive experience in developing, managing, and optimizing digital marketing campaigns is essential.

• Experience in marketing within higher education is preferred.

• In-depth knowledge of digital marketing platforms, influencer marketing, search engine optimization, AI optimization, advertising metrics, and analytics is necessary.

• A commitment to keeping current with emerging industry trends is required.

• Must be adaptable to new and evolving processes and product modifications.

• Proven leadership and communication abilities are essential.

• Ability to work collaboratively across teams in a remote setting is required.

• Strong organizational, project management, and problem-solving skills are necessary.

• Proficiency in Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools is required.

🏝️ Benefits

• Exempt salaried classification.

• Flexible remote work arrangement.

• Occasional travel limited to approximately 2–4 times per year.