Associate Manager, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily operations of Paid Social and Display campaigns, which includes building campaigns, testing audiences, and rotating creatives.

• Assist in the operations of the affiliate program by overseeing expenditures, uploading promotions into Impact Radius, and communicating product launches and promotional information to partners.

• Develop audiences to increase reach within key target demographics.

• Track daily campaign performance and pinpoint opportunities to scale or reduce spending while ensuring efficiency.

• Upload and conduct quality assurance on ads across platforms such as Meta, Pinterest, TikTok, and Reddit.

• Help in launching tests on emerging platforms.

• Support the creative briefing process to ensure content aligns with brand narratives and customer trends.

• Evaluate creative performance and compile insights for testing roadmaps and creative strategies.

• Collaborate with the Site team on suitable landing pages and modify landing experiences as necessary.

• Work together with organic social and influencer teams to establish best practices.

• Brief creator-driven content for Paid Social channels.

• Assess campaign and creative success using last-click data, incrementality metrics, and in-platform engagement statistics.

• Present campaign and creative insights during weekly Digital Team meetings and formulate action plans.

• Recognize and pursue opportunities to enhance efficiency and stimulate growth.

• Collaborate across departments with Creative, Brand Marketing, Site, and Merch teams.

⛳️ Requirements

• 1–4 years of experience in managing digital marketing channels such as paid social or paid search.

• Knowledge of Power BI and Google Analytics.

• Proficient in Excel with the ability to analyze campaign and creative performance and suggest optimizations.

• Understanding of paid search and paid social channels.

• Capability to develop testing plans from hypothesis through measurement and iteration.

• Strong problem-solving abilities and meticulous attention to detail.

• Experience utilizing AI to enhance workload efficiency.

• Ability to excel and adapt in a fast-paced, high-growth environment.

🏝️ Benefits

• Healthy work-life balance is promoted.

• Equal employment opportunity and anti-discrimination protections are provided.