Associate Manager, Consumer Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the new consumer onboarding strategy from sign-up to habituation, encompassing milestones, trigger logic, channel sequencing, and success metrics.

• Continuously enhance onboarding programs through structured testing and learning methodologies.

• Broaden onboarding touchpoints across various channels including push notifications, SMS, in-app messages, and more.

• Implement personalization strategies utilizing customer attributes, behavioral signals, and segment data.

• Oversee onboarding-channel budgets while making investment decisions based on performance metrics.

• Define key performance indicators (KPIs), establish a performance-reporting cadence, and extract strategic insights.

• Collaborate with Product, Analytics, and Operations teams on onboarding definitions, data accessibility, and new surface opportunities.

⛳️ Requirements

• 4–6+ years of experience in lifecycle, customer relationship management (CRM), or retention marketing.

• Strong technical expertise.

• Extensive familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud.

• Proven experience executing campaigns across email, push notifications, SMS, and in-app channels.

• Ability to conduct structured experiments and analyze the results.

• Experience managing a marketing budget and making decisions based on performance analysis.

• Ability to identify funnel breakdowns using data and develop improvement plans.

• Capacity to collaborate cross-functionally with Product, Analytics, and Operations teams.

• High level of agency and a mindset of ownership.

🏝️ Benefits

• Equity grants.

• 401(k) plan with employer matching.

• 16 weeks of paid parental leave.

• Wellness benefits.

• Commuter benefits match.

• Paid time off.

• Paid sick leave.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 11 paid holidays.

• Disability insurance.

• Basic life insurance.

• Family-forming assistance.

• Mental health program.

• Flexible paid time off/vacation for salaried positions.

• 80 hours of paid sick time annually for salaried roles.

• Premium healthcare.

• Wellness expense reimbursement.