Associate Manager, B2B Audience Analyst

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Develop and implement data-driven lifecycle strategies that enhance merchant and DDFB acquisition, engagement, and retention.

• Take ownership of the analytical and technical foundations of retention programs, utilizing SQL, forecasting, and experimentation.

• Collaborate across various functions including Analytics, BI, Engineering, and Marketing to design and execute experiments.

• Create and maintain scalable audience and data systems.

• Foster continuous optimization through thorough performance analysis.

• Recognize merchant trends and highlight opportunities for intervention throughout the lifecycle to enhance retention and growth.

• Establish and expand standardized audience segments using SQL to facilitate repeatable, high-impact lifecycle strategies.

• Create forecasting models to assess opportunities, prioritize initiatives, and quantify the anticipated impact of campaigns and experiments.

• Design and evaluate experiments to measure incrementality, identify performance drivers, and refine lifecycle strategies.

• Define and implement data logic to support automated lifecycle programs across various channels.

• Develop dashboards and reporting structures to offer insights into campaign, experiment, and program performance.

• Set measurement standards and attribution frameworks to guarantee consistent and reliable performance tracking.

• Promote operational rigor and scalability in Merchant and B2B retention programs by establishing foundational systems and processes.

⛳️ Requirements

• Bachelor’s degree or equivalent experience with a minimum of 4 years in analytics, growth marketing, strategy & operations, consulting, or a related field.

• Proficient SQL skills and experience working with large, intricate datasets to create audiences, troubleshoot issues, and derive insights.

• Demonstrated experience in forecasting, modeling, and converting data into actionable business strategies.

• Practical experience in designing experiments and analyzing campaign performance, including incrementality and causal impact assessments.

• Experience collaborating with technical teams (BI, Engineering, Data) to construct data pipelines, ETLs, or scalable data infrastructure.

• Familiarity with CRM platforms, lifecycle marketing systems, or engagement tools.

• Strong analytical and problem-solving abilities, with the capacity to operate independently and prioritize high-impact tasks.

• Excellent stakeholder management skills with experience working cross-functionally across Product, Analytics, Marketing, and Operations.

• A proven history of building scalable processes or systems from the ground up in ambiguous, fast-paced environments.

🏝️ Benefits

• 401(k) plan with employer matching.

• 16 weeks of paid parental leave.

• Wellness benefits.

• Commuter benefits match.

• Paid time off.

• Paid sick leave.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 11 paid holidays.

• Disability insurance.

• Basic life insurance.

• Family-forming assistance.

• Mental health program.