Associate Director, Thought Leader Liaison – Southeast

This is a fully remote position, open to applicants in Alabama, +8 more states.

📋 Description

• Develop and shape the commercial strategy by engaging effectively with key opinion leaders and influential healthcare professionals within the MPN community.

• Act as the strategic liaison for KOLs both internally and externally.

• Foster trusted partnerships and connect insights among various stakeholders.

• Guide brand strategies, lifecycle management, launch readiness, speaker development, and commercial execution.

• Oversee cross-functional planning for strategic KOL engagement.

• Collaborate with Marketing, Medical Affairs, Market Access, Sales Leadership, Clinical Development, Training, and Executive Leadership.

• Direct KOL engagement activities during congresses.

• Suggest speakers, support speaker training, and supervise speaker programs.

• Coordinate with cross-functional partners managing advisory boards to handle advisor recruitment, establish objectives, and assist with execution.

• Formulate regional thought leader engagement strategies that align with commercial priorities.

• Identify, prioritize, and engage both established and emerging hematology-oncology experts.

• Cultivate new KOL relationships through outreach, field presence, congress participation, and networking.

• Assess KOL suitability for potential collaborations.

• Establish long-term partnerships with KOLs and devise customized engagement strategies.

• Work alongside Sales and commercial partners to enhance HCP relationships with PharmaEssentia.

• Translate field insights into actionable recommendations for brand strategy, customer engagement, lifecycle planning, and launch readiness.

• Identify treatment trends, competitive dynamics, referral patterns, unmet needs, and customer perceptions.

• Collaborate with Brand Marketing on messaging, positioning, educational priorities, and commercial initiatives.

• Lead the gathering of insights through individual engagements, small-group meetings, conferences, and advisory steering committees.

• Build, support, and manage advisory steering committees.

• Identify and nurture future regional and national experts.

• Broaden the diversity of clinical voices in the evolving MPN treatment landscape.

• Engage KOLs to communicate the BESREMi value story through video content, KOL-led education, speakers bureau, and internal meetings.

• Develop regional speaker and faculty pipelines.

• Enhance expert participation in critical engagements.

• Utilize CRM, AI-enabled insight management platforms, and analytics to pinpoint engagement trends and opportunities.

• Leverage both qualitative and quantitative data to refine engagement strategies.

• Report insights through AI management tools and other channels to make strategic marketing recommendations.

⛳️ Requirements

• A BS/BA or equivalent is required, preferably in Marketing, Science, Business Administration, or a related field.

• 8–12+ years of progressive experience in the pharmaceutical or biotechnology sectors.

• Extensive experience in Hematology-Oncology is mandatory.

• Experience with Myeloproliferative Neoplasm (MPN), leukemia, or other rare hematologic malignancies is highly preferred.

• Proven success in building relationships with nationally and regionally recognized hematology-oncology experts.

• Experience in leading congress strategy, speaker development, advisory board strategy, and insight generation is strongly preferred.

• Strong scientific and business acumen.

• Excellent communication and interpersonal skills.

• Analytical skills necessary to evaluate insights and identify actionable themes.

• Strategic thinking aligned with regional marketing goals.

• Understanding of industry trends and target audience demographics.

• A collaborative team player who can work independently.

• Ability to lead by influence across teams.

• Self-starter who can thrive in a fast-paced environment with multiple demands.

• Strong skills in strategic planning, project management, communication, and organization.

• Knowledge of the compliance environment in pharmaceutical promotions.

• Willingness to travel 50–70% of the time, including evenings and weekends.

• Must reside within the assigned geography, close to a major airport.

🏝️ Benefits

• Comprehensive medical coverage.

• Dental and vision coverage.

• Generous paid time-off.

• 401(k) retirement plan with a competitive company match.

• Medical & Dependent Care Flexible Spending Account.

• Monthly cell phone reimbursement.

• Employee Assistance Program.

• Short-term incentives.

• Long-term incentives.

• Competitive benefits package.