Associate Director – Strategy & Innovation

This is a fully remote position, open to applicants in California.

📋 Description

• Assist the Strategy Lead in overseeing and nurturing Strategy Managers, Content Specialists, and Coordinators through coaching, constructive feedback, and strategic direction.

• Assess and enhance the strategic output across the team, ensuring that deliverables align with Liquid Media's standards for clarity, insight, and cultural relevance.

• Work collaboratively with Strategy and Agency leadership to ensure consistency across accounts and strategic outcomes.

• Foster a team culture characterized by curiosity, social fluency, and strategic thinking.

• Engage in project staffing and workload planning discussions to support sustainable team operations.

• Conduct regular coaching and development discussions with direct reports, offering actionable feedback to facilitate growth.

• Assist in establishing strategic expectations, quality benchmarks, and development plans for junior team members.

• Oversee social strategy for assigned client accounts, employing platform-specific tactics across TikTok, YouTube, Twitch, Instagram, Reddit, X, and Discord.

• Identify key cultural moments, gaming milestones, live-service opportunities, and community events that can enhance audience engagement.

• Create short-form content strategies for TikTok, Reels, and Shorts aimed at promoting discovery, engagement, and conversion.

• Develop community strategy frameworks that enable brands to engage authentically in spaces where audiences interact.

• Formulate creator marketing and platform strategies that enhance audience engagement, foster community growth, and promote brand advocacy.

• Design integrated campaign strategies that unify social, creator, paid, and earned media into coherent brand narratives.

• Transform business and marketing goals into multi-channel campaign strategies backed by clear strategic reasoning.

• Collaborate closely with Account and Creative teams to ensure the effective execution of strategic recommendations.

• Adapt and refine strategic recommendations based on performance insights and campaign learnings.

• Stay informed about emerging platforms, creator behaviors, content formats, and cultural shifts.

• Define measurement methodologies and success metrics to assess audience quality, brand impact, and long-term program performance.

• Utilize performance data and audience insights to guide recommendations and program development.

• Contribute thought leadership, trend analysis, and strategic perspectives that enhance Liquid Media's positioning in gaming and entertainment marketing.

• Act as a senior strategic advisor on assigned client accounts, building trusted relationships with client stakeholders.

• Participate in new business pitches by crafting strategic frameworks, shaping pitch narratives, and delivering strategic recommendations to prospective clients.

• Identify and communicate growth opportunities within existing accounts, grounded in strategic rationale and client business objectives.

• Represent Liquid Media at industry events, gaming activations, and community-focused engagements.

⛳️ Requirements

• Over 7 years of experience in social media strategy, integrated marketing strategy, creator strategy, or related fields.

• Experience in supporting or managing junior strategists, with a genuine commitment to fostering others' growth.

• Proven ability to create social and creator strategies across various channels and integrate them into cohesive brand narratives.

• Strong understanding of gaming, esports, entertainment, and creator ecosystems.

• In-depth familiarity with TikTok, YouTube, Twitch, Instagram, Reddit, X, and Discord.

• Excellent strategic and creative thinking capabilities with the aptitude to convert business objectives into clear multi-channel strategies.

• Analytical mindset, experienced in utilizing performance data and audience insights to inform strategic recommendations.

• Outstanding communication and presentation skills, able to convey complex ideas clearly to clients, creative teams, and direct reports.

• Experience collaborating cross-functionally with creative, production, account, and client stakeholder teams.

• Willingness to travel domestically approximately 20% for client meetings, cross-functional planning sessions, and agency initiatives as required.

🏝️ Benefits

• Health insurance

• Paid time off

• Paid holidays

• Retirement-related benefits