Associate Director, Retention

This is a fully remote position, open to applicants in Brazil, +2 more countries.

📋 Description

• Lead a group of experts in email, SMS, and retention marketing to enhance client revenue.

• Collaborate with internal cross-functional teams to gain insights into customer needs.

• Oversee the creative strategy formulation for email and SMS marketing campaigns.

• Act as the senior point of contact for selected clients and devise retention strategies.

• Conduct weekly meetings with clients to review ongoing and upcoming initiatives.

• Hold weekly one-on-one sessions with direct reports to manage workload and capacity effectively.

• Train and mentor the team to ensure the success and growth of direct reports.

• Create strategic campaign calendars and prioritize initiatives for email and SMS marketing efforts.

• Guide Retention Specialists in data analysis, retention strategy development, and client report generation.

• Manage projects and delegate client tasks to specialists and designers.

• Review client briefs and designs prior to client delivery.

• Collaborate with Performance Marketing and Strategy teams on integrated campaigns.

• Establish client KPIs and provide actionable recommendations.

• Implement automation and flow logic setups, pop-up creations, and app integrations.

⛳️ Requirements

• 7+ years of experience in digital marketing.

• Strong passion for e-commerce and growth marketing directed at consumers.

• Proven experience in crafting creative customer journeys that foster loyalty and lifetime value.

• Background in building teams, training on best practices, and facilitating their growth.

• Experience in scaling personalized e-commerce and D2C email and SMS initiatives.

• Proficiency in Klaviyo or similar ESPs, including list segmentation, lifecycle drip automation, and triggered events.

• Familiarity with Shopify and technology stack options like Privy, JustUno, Yotpo, and Octane AI.

• Experience in formulating SMS and loyalty programming strategies.

• Proficient with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo.

• Capability to manage multiple projects simultaneously.

• Skill in making data-driven decisions and transforming analytics into actionable SMS and email strategies.

• Experience in developing and implementing customer loyalty programs that enhance lifetime value.

• Prior experience managing at least one direct report, or possessing exceptional leadership abilities in cross-functional collaboration.

• Excellent verbal and written communication skills, along with strong presentation abilities.

• Ability to communicate complex and technical concepts clearly to diverse audiences.

• Proficient in professional English.

🏝️ Benefits

• Unlimited PTO + Local holidays (Relevant to your hub).

• Remote-First Culture.

• Flexible parental leave.

• Opportunities for interdisciplinary growth and professional development.