Associate Director, Programmatic

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the quality, growth, and advancement of Spectrum's programmatic and CTV capabilities across client accounts.

• Act as the agency's expert on programmatic media, CTV, audience activation, measurement, and new biddable media opportunities.

• Build, launch, optimize, troubleshoot, and report on programmatic and CTV campaigns utilizing DSPs and activation platforms.

• Convert audience, media, data, and measurement strategies into actionable omnichannel activation plans.

• Examine performance data and create optimization recommendations that enhance business outcomes and deliver client value.

• Collaborate with Media Planning, Analytics, Media Technology, Project Management, and Client Services to provide integrated media solutions.

• Foster relationships with key platforms, data, inventory, measurement, and technology partners.

• Deliver strategic recommendations, performance insights, and points of view to clients and internal teams.

• Aid in new business and organic growth opportunities through programmatic strategy, media recommendations, capability presentations, and scope development.

• Create and uphold best practices, QA standards, training materials, and repeatable workflows that enhance a scalable programmatic practice.

• Guide team members and cross-functional partners in programmatic fundamentals, optimization techniques, and activation best practices.

⛳️ Requirements

• Minimum of 8 years of experience in programmatic media, biddable media, digital activation, or related fields, ideally within an agency setting.

• Extensive hands-on experience in building, managing, optimizing, and troubleshooting campaigns on DSPs and programmatic platforms.

• Proficiency in programmatic display, native, online video, CTV/OTT, digital audio, and emerging biddable environments.

• Familiarity with platforms such as DeepIntent, EXTE, VIANT, Doceree, PulsePoint, DV360, StackAdapt, The Trade Desk; Programmatic CTV/OTT, YouTube, premium video marketplaces, and digital audio platforms; Campaign Manager 360, Google Analytics, measurement and verification solutions; LiveRamp, Snowflake, audience onboarding, identity resolution, and privacy-safe data activation tools.

• Strong grasp of audience strategy, media planning, ad technology, measurement, and privacy-conscious activation.

• Proven ability to influence cross-functional teams and foster alignment across planning, analytics, technology, and client service functions.

• Excellent analytical, problem-solving, communication, and client presentation abilities.

• Experience mentoring team members and contributing to the development of scalable processes, tools, and capabilities.

• Experience in healthcare, pharmaceutical, biotech, life sciences, or other regulated industries is required.

🏝️ Benefits

• Monthly reimbursement for cell phone expenses.

• Flexible time off policy.

• Sabbatical Program offered after 7 years of service.

• 13 weeks of paid Parental Leave, inclusive of adoption and foster care placement.

• Ongoing learning and development opportunities through the Greatest Potential Self (a proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments.

• Generous referral bonus.

• Access to a medical concierge service for assistance with scheduling appointments, finding care, estimating, and resolving claim issues.

• Comprehensive onboarding process, including open conversations with leadership.

• 401k plan with company match and 1:1 Financial Coaching and Education.

• Wellness benefits that encompass medical, dental, vision coverage, as well as science-backed meditation and mindfulness tools through Headspace.