Associate Director – Patient Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee the strategy and execution of non-personal promotions aimed at patients, which includes websites, media, and innovative digital platforms and tactics.

• Create and implement a groundbreaking multi-channel patient engagement strategy.

• Collaborate closely with Patient Services, Medical Affairs, Advocacy, Market Access, Legal, Regulatory, and Compliance to deliver a seamless, high-quality experience for patients and caregivers.

• Act as a key member of the U.S. Marketing Team.

• Enhance digital performance through the use of analytics and audience insights.

• Foster and sustain strong, trustworthy relationships within the SMA patient and caregiver community.

• Work alongside Patient Advocacy to ensure that patient feedback is integrated and the patient perspective is represented.

• Spearhead the creation of patient-facing assets and materials to support consistent execution in the field.

⛳️ Requirements

• A Bachelor’s degree is required; an advanced degree is preferred.

• Over 6 years of experience in pharmaceutical or biotechnology marketing, particularly in U.S. patient or consumer marketing.

• More than 6 years of experience in leading the development and execution of integrated digital marketing strategies, creating compliant, data-driven campaigns that enhance patient engagement.

• Proven success in leading patient marketing strategy and execution in the context of specialty or rare diseases.

• Experience in neurology, neuromuscular diseases, or rare diseases is highly preferred.

• A strong commitment to patient centricity with the capability to translate insights into effective, compliant engagement.

• Comprehensive understanding of regulatory, legal, and compliance requirements for communications directed at patients.

• Demonstrated ability to lead agencies, manage budgets, and work effectively in a matrixed organization.

• Exceptional communication, influence, and stakeholder management skills.

• An entrepreneurial mindset with the ability to thrive in a first-launch, high-growth environment.

• Willingness to travel as necessary (anticipated up to approximately 30%).

🏝️ Benefits

• Equal Opportunity Employer

• Celebrates diversity

• Committed to creating an inclusive environment