Associate Director, Omnichannel Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Deliver an omnichannel experience tailored to HCP audiences, showcasing strong proficiency in media and channel capabilities, an understanding of content strategy, and a data-driven approach.

• Convert actionable insights regarding key brand challenges, significant commercial opportunities, and audience beliefs, behaviors, and needs into highly personalized omnichannel experiences.

• Act as a connector—integrating insights, creativity, analytics, media, and client objectives into cohesive, high-performing engagement ecosystems that bring campaigns to fruition.

• Excel in both strategic planning and hands-on execution, driving the strategic vision of scoped projects from conception to execution while ensuring alignment with the comprehensive omnichannel plan.

• Collaborate with Inizio Evoke teams to establish measurement frameworks, contribute analysis to performance reports, and formulate optimization recommendations.

• Work alongside account, brand strategy, and other omnichannel strategists to formulate annual strategic and tactical plans that target the right strategic levers and encompass an optimized mix of channels, tactics, content, and messaging.

• Enhance the agency's role as a strategic partner and trusted advisor to clients by demonstrating a thorough understanding of their businesses and the capability to develop actionable solutions to their challenges.

• Introduce innovative ideas to clients that advance their businesses.

• Assist in business development efforts, including support for new business pitches.

• Stay updated on omnichannel best practices, trends, channels, technologies, and partners—both within and outside the healthcare sector.

⛳️ Requirements

• Over 4 years of agency experience with a strong background in healthcare/pharmaceutical marketing targeting healthcare professionals in a digital, engagement, or omnichannel strategy capacity.

• Experience in marketing to patients/consumers is advantageous but not mandatory.

• Primary areas of expertise include omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), and strategic utilization of data and marketing analytics.

• Ability to manage client relationships and navigate environments with multiple stakeholders.

• Practical experience in supporting agency new business initiatives.

• Skilled in creating compelling presentations.

🏝️ Benefits

• Medical

• Dental

• 401(k)

• Tuition reimbursement

• Flexible time off