Associate Director, Marketing

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Create and execute regional marketing strategies and brand plans that align with global/EMEA objectives.

• Lead the development of product strategies, manage product lifecycles, and oversee new product launches.

• Adapt and implement promotional campaigns tailored to various markets.

• Conduct market analysis, generate insights, and monitor performance metrics.

• Supervise reports, forecasts, and marketing analytics.

• Build and maintain relationships with Key Opinion Leaders and external stakeholders.

• Represent Santen at industry events, symposiums, and conferences.

• Ensure high-quality scientific and promotional interactions with healthcare professionals.

• Lead, mentor, and develop a regional marketing team.

• Define team roles, set objectives, and establish performance expectations.

• Drive talent development, succession planning, and capability enhancement.

• Provide coaching, feedback, and performance management.

• Cultivate a collaborative, accountable, and high-performance culture.

• Collaborate with Sales, Medical, Market Access, and other departments.

• Align countries within the East Region and disseminate best practices.

• Ensure consistency in branding, messaging, and compliance standards.

• Assure that marketing activities adhere to internal policies, local regulations, and industry codes.

• Guarantee timely reporting of safety information in accordance with pharmacovigilance requirements.

⛳️ Requirements

• 8–10+ years of experience in pharmaceutical marketing, particularly in prescription product marketing across a regional or multi-country scope.

• Demonstrated leadership experience in managing and developing teams.

• Proven success in product launches and brand management.

• Experience in ophthalmology is preferred.

• Familiarity with Central/Eastern Europe markets is desired.

• Proficient in English and the local language.

• Strong expertise in strategic marketing and brand management.

🏝️ Benefits

• Flexible working arrangements.

• Highly inclusive workplace culture.

• Equal Opportunity Employer.

• Accommodation provided throughout the recruitment process.