Associate Director, Events

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify, assess, and recommend events with a strategic emphasis on market positioning, brand visibility, client acquisition, and business growth across key markets.

• Assist in formulating the annual event strategy by integrating historical data, feedback, business priorities, lessons learned, and market opportunities.

• Collaborate closely with Sales and key leadership to evaluate, prioritize, and endorse events that align with the company's objectives, product focus, and audience requirements.

• Oversee event budgets, factoring in revenue and expense considerations, while pinpointing opportunities for enhanced efficiency and budget compliance.

• Lead the team tasked with the planning and execution of conferences, executive dinners, breakfasts, hosted programs, and various event formats.

• Review proposals, negotiate contracts, and manage relationships with venues, vendors, sponsors, and external partners.

• Supervise the team responsible for event timelines, deliverables, tasks, and dependencies to ensure timely completion and smooth event execution.

• Oversee the registration processes, attendee communications, promotional materials, event assets, and shipments.

• Develop and refine scalable processes for sourcing, assessing, contracting, and managing all third-party events.

• Lead the operational execution of third-party event participation, establishing and maintaining workflows for stakeholder coordination, vendor management, and logistics.

• Evaluate event risks, devise contingency plans, and resolve issues efficiently in high-pressure situations.

• Act as a key leadership contact for internal and external stakeholders throughout the entire event lifecycle.

• Cultivate strong relationships with Sales, Marketing, Research, Executive Services, vendors, venues, and other cross-functional partners.

• Administer and enhance event-related systems and tools, including Salesforce, Cvent, and Microsoft 365 applications.

• Monitor and report on event performance metrics, including attendance, engagement, pipeline influence, opportunity generation, conversion rates, and ROI.

• Lead, mentor, and develop a team of event professionals through ongoing performance management, career development planning, mentorship, and continuous feedback.

⛳️ Requirements

• Bachelor’s degree in Event Management, Marketing, Hospitality, Business, or a related field, or equivalent experience.

• 5+ years of experience in event management, event marketing, hospitality, or a related field.

• Demonstrated success in managing large-scale events with intricate logistics and multiple stakeholders.

• Experience in team management and development, including performance management, coaching, mentoring, career development planning, and promoting a high-performance culture.

• Strong expertise in event strategy, program management, budgeting, vendor negotiations, and logistics execution.

• Familiarity with event management platforms, CRM systems, and productivity tools.

• Experience in developing event performance reports and executive-level presentations.

• Willingness to travel and work flexible hours as necessary to support event delivery.

🏝️ Benefits

• Health insurance

• Professional development