Associate Director, Digital Execution

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a thorough digital and non-personal promotional strategy for BRUKINSA.

• Oversee the creation of content and the execution of segmented campaigns across websites, display banners, social media, NPP emails, paid search, and tailored digital activations.

• Direct channel strategy, prioritize NPP target lists, and customize content throughout the customer journey.

• Present digital materials to the internal promotional review committee, ensuring compliance with regulatory, legal, and quality standards.

• Manage the complete planning, development, and execution of digital and NPP campaigns.

• Track and assess campaign performance in collaboration with the business analytics team and media partners.

• Deliver insights and recommendations for campaign optimization.

• Lead the annual operating plan process for brand digital and NPP media.

• Convert brand plans into a media strategy, review ROI models and analyses, and endorse tactical recommendations within the allocated budget.

• Discover digital opportunities in conjunction with the Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams.

• Collaborate with cross-functional teams on essential data publications.

• Relay digital and NPP plans and outcomes to stakeholders.

• Act as the digital lead in priority organizational workstreams as required.

• Oversee the Brukinsa digital marketing budget, encompassing contracts, invoices, reconciliation, and phasing.

• Allocate resources effectively to enhance ROI.

• Manage the relationship and budget with the HCP media agency.

• Provide substantial agency management and lead cross-functional teams.

⛳️ Requirements

• Bachelor’s degree in business, marketing, life sciences, or a related discipline.

• A minimum of 5 years of experience in digital marketing, particularly within the pharmaceutical sector.

• Proven experience in leading the development of brand media/digital strategies and execution plans.

• Familiarity with creating and executing campaigns in compliance with FDA promotional regulations.

• Proficient in using Veeva, media management/reporting tools, content tagging/taxonomy systems such as Claravine, and AI-enabled content or omnichannel orchestration tools.

• In-depth understanding of digital marketing channels, tools, and best practices.

• Strong analytical capabilities with the ability to interpret data for informed decision-making.

• Excellent project management and organizational skills.

• Outstanding communication and collaboration abilities.

• Capability to thrive in a fast-paced environment.

• Proficient in PC and Microsoft Office applications.

• Willingness to travel 10–15% of the time.

• MBA or advanced degree is preferred.

🏝️ Benefits

• Annual bonus plan for Non-Commercial positions.

• Incentive compensation plan for Commercial positions.

• Discretionary equity awards.

• Employee Stock Purchase Plan.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• FSA/HSA options.

• Life Insurance coverage.

• Paid Time Off.

• Wellness programs.