Associate Director, Consumer Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Collaborate with the Executive Director of Zorevunersen Marketing to design and implement the current DE campaign for the latter half of 2026. Play a key role in refining the strategy and tactics of the DE campaign in preparation for a possible launch in late 2027 or early 2028.

• Take ownership of the tactical plan and its execution, including the creation of a KPI plan to evaluate the effectiveness of our efforts and identify areas for improvement.

• Make significant contributions to the crafting of a branded campaign and its associated tactics.

• Partner with the Patient Support Lead to devise tactics for that communication channel.

• Assist in leading the development and execution of market research to generate actionable insights.

• Provide strategic oversight and leadership in managing relationships with marketing agencies and key external partners, ensuring smooth execution and optimization of marketing initiatives.

• Cultivate and enhance collaborative relationships with key internal stakeholders to support the success of cross-functional initiatives and long-term plans.

• Lead the MLR process for Consumer tactics.

⛳️ Requirements

• At least 7+ years of experience in Marketing within the biopharma sector, with a preference for 3+ years in Consumer Marketing.

• Proficient in consumer marketing strategy and tactical planning, with the capability to effectively communicate ideas to both internal partners and external agencies.

• Experience in consumer marketing across media channels, including digital marketing.

• Previous experience in a small or medium-sized company is highly preferred.

• Experience in product launches is strongly favored.

• Proven ability to leverage data, insights, and structured analysis to guide decisions, challenge assumptions, and propose evidence-based actions.

• Must demonstrate the ability to work independently in a dynamic environment while managing multiple projects effectively.

• A strong team player who collaborates well with cross-functional colleagues and can build productive working relationships.

• This position starts as an individual contributor role, with the potential for future changes.

🏝️ Benefits

• Medical, dental, and vision insurance

• Life, long-term, and short-term disability insurance

• Paid parental leave

• A 401K plan with company match

• Unlimited vacation time

• Tuition assistance

• Participation in our Employee Stock Purchase Program (ESPP)