Associate Director – Brand & Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the formulation and implementation of the organization’s global brand and communications strategy, ensuring a unique and credible brand presence across all regions.

• Own and refine brand positioning, messaging framework, and brand governance, ensuring consistency and alignment across all corporate communications touchpoints.

• Collaborate with cross-functional teams to convert business priorities into engaging, audience-specific narratives.

• Create and present stories, press releases, and thought leadership content to pertinent media outlets to achieve earned media coverage and enhance brand visibility.

• Build and sustain strong relationships with media contacts and industry thought leaders to bolster brand visibility, credibility, and strategic communications efforts.

• Oversee the strategy and creation of brand-driven content, such as slide decks, presentations, corporate website pages, news briefs, articles, and executive interviews.

• Act as the primary custodian of brand standards and quality, reviewing and approving all client-facing materials to ensure accuracy and regulatory compliance.

• Direct external communications, including company announcements, operational updates, media relations, and executive communications like leadership messaging and speaking materials.

• Develop executive briefing materials, encompassing key messages, talking points, and background briefs, to prepare leaders for secured media coverage such as interviews, podcasts, and speaking engagements.

• Lead the creation of presentation materials and slide decks to support speaking engagements and external presentations by company leadership.

• Serve as the brand and communications lead for significant corporate initiatives, including service launches, facility openings, and strategic milestones.

• Ensure brand consistency and message integration across events, trade shows, executive engagements, and various marketing initiatives.

• Spearhead the identification, application, and submission process for relevant industry awards to enhance brand credibility and third-party recognition.

• Collaborate closely with industry partners to develop and align corporate messaging that articulates the value of each partnership and its role within the company’s broader brand narrative and strategic story.

• Manage and mentor a team of content, design, and event professionals, promoting a high-performing and accountable team culture.

• Establish and track brand and communications KPIs, including awareness, engagement, media quality, and brand content performance.

• Stay informed about industry trends, regulatory considerations, and competitive messaging to ensure communications remain current, compliant, and distinct.

• Act as a prominent brand ambassador, upholding and reinforcing the company’s brand values and voice across all communications.

• Support the internal communications strategy, partnering with leadership and HR to ensure clear and consistent messaging to employees throughout the organization.

• Ensure internal brand consistency by providing employees with clear messaging, guidelines, and resources to accurately represent the company in all internal and external interactions.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.

• Over 10 years of progressive experience in brand, communications, or corporate marketing, ideally within B2B or highly regulated sectors.

• Experience in the Biopharmaceutical industry is strongly preferred.

• Proven track record in developing positioning, messaging, and content across various channels.

• Demonstrated experience working with media outlets, executing earned media initiatives, engaging in thought leadership activities, and managing executive communications.

• Proficient in Office 365 (Word, Excel, PowerPoint, SharePoint, and Teams).

🏝️ Benefits

• 24/7 customer support.

• Team-oriented work culture.

• Potential for professional development opportunities.