Associate Director, Audience Ingestion

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Lead the Audience Ingestion team, overseeing the complete process of audience data onboarding and ongoing ingestion workflows.

• Establish objectives, performance benchmarks, and KPIs for ingestion analysts and data specialists.

• Enhance team expertise in SQL, Snowflake, file processing, and data validation.

• Foster a culture of accountability, thorough documentation, operational discipline, and continuous improvement.

• Act as the primary contact for audience data ingestion, managing expectations with both internal and external stakeholders.

• Supervise the intake, scoping, technical requirements, and integration of new audience datasets.

• Ensure partners are equipped with consistent delivery methods, file formats, metadata, and operational expectations.

• Manage relationships with internal teams responsible for audience data sourcing, delivery requirements, or data transformation.

• Oversee end-to-end ingestion workflows, including: o File reception and validation o Layout enforcement and schema management o Audience mapping and crosswalk joins o Data cleansing, transformation, and readiness checks.

• Spearhead the standardization of file formats, naming conventions, delivery timelines, and layout specifications.

• Ensure ingestion processes are optimized for scalability, automation, and monitoring.

• Supervise the audience ingestion request intake process using standardized forms and workflows.

• Guarantee appropriate triage, prioritization, and SLA management for incoming ingestion requests.

• Keep documentation up to date for ingestion processes, roles, and decision-making.

• Track backlog, capacity requirements, and operational bottlenecks.

• Oversee audience data validation and quality assessments before downstream usage.

• Establish Quality Control frameworks to ensure accuracy, completeness, consistency, and compliance with metadata standards.

• Ensure processes adhere to privacy and data handling regulations concerning identity, consumer, and health-related data.

• Maintain documentation that is ready for audits, covering ingestion flows, schemas, and quality controls.

• Collaborate with Product teams to translate roadmap requirements into operational processes and ingestion capabilities.

• Work with Engineering to develop automation, ingestion pipelines, metadata standards, and data transformation logic.

• Partner closely with Delivery, GTM, Success, and client-facing teams to ensure audience datasets fulfill client and operational demands.

• Engage in cross-team discussions regarding ingestion ownership, process enhancements, and resource needs.

• Create plans for modernizing ingestion workflows, minimizing manual effort, and implementing automation.

• Identify and prioritize tooling, process, and architectural improvements to facilitate scaling of audience ingestion.

• Develop operational dashboards and health checks to track ingestion success, failures, delays, and data quality.

• Contribute to budgeting and resource planning aligned with team growth and platform expansion.

⛳️ Requirements

• Over 8 years of experience in data ingestion, data operations, platform operations, or data engineering.

• More than 3 years of experience leading technical data teams.

• Significant experience with audience data, identity data, mapping logic, and partner file processes.

• Expertise in SQL, Snowflake (or comparable cloud data platforms), and ETL/ELT workflows.

• Experience in onboarding external data sources, managing file specifications, and establishing ingestion standards.

• Excellent communication skills with the capability to collaborate across functions.

• Familiarity with intake, ticketing, or workflow systems (such as Workfront or similar).

• Knowledge of privacy, compliance, and regulated data practices.

🏝️ Benefits

• Depending on the position offered, incentive plans, bonuses, and/or other forms of compensation may be available.

• Health and welfare benefits.