Associate Brand Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Assist the Director and Brand Manager in crafting and implementing brand strategies for the STANLEY and BLACK+DECKER portfolios

• Evaluate market trends, consumer insights, and competitive actions to guide strategic and tactical planning

• Oversee daily project activities and deliverables, ensuring they align with brand goals

• Manage the project portfolio while collaborating with Product, Sales, Commercial, and Design teams

• Support campaign goals, align KPIs, and conduct performance analysis; suggest improvements for execution

• Organize and implement integrated digital marketing campaigns with North America Centers of Excellence

• Supervise the creative development process, including job initiation, creative brief creation, output review, and feedback provision

• Assist in marketing plans encompassing packaging, photography, digital content, sales kits, and video materials

• Ensure the development and compliance with STANLEY and BLACK+DECKER brand guidelines

• Collaborate with Product, Sales, and Commercial teams on new product innovation and development

• Monitor and report on brand performance metrics, campaign success, and project advancements

• Create presentations and reports for senior management

• Aid in budget management and resource allocation for brand initiatives

⛳️ Requirements

• Minimum of 2 years of brand marketing experience, ideally within a large matrixed organization

• Bachelor's degree in marketing or communications

• Proven experience in developing and executing brand campaigns

• Ability to analyze data and analytics to grasp end-user needs and resolve issues

• Excellent communication and interpersonal skills for managing relationships with internal and external partners

• Strong business acumen, including skills in financial and budget management

• Outstanding project management and organizational capabilities

🏝️ Benefits

• Competitive salary

• Benefits plan and entitlements tailored to the country of hire

• Career paths and opportunities for skill development and growth

• Access to a digital learning portal, Lean Academy, and online university

• Certificates and specializations from prestigious colleges and universities

• A diverse and inclusive culture

• Opportunities for volunteerism, giving back, and sustainable business practices

• A global company offering opportunities across various career paths