Assistant Manager, Brand Communications

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Oversee the daily implementation of omni-channel marketing initiatives across paid, owned, and earned media platforms.

• Manage media trafficking to ensure the timely and accurate delivery of assets.

• Facilitate the routing of marketing materials through internal review and approval processes, tracking revisions until launch.

• Assist in content planning and calendar management in alignment with campaign priorities and seasonal business objectives.

• Revise web, CRM, and digital shelf content to enhance consumer engagement and retailer visibility.

• Supervise organic social media publishing and back ambassador and community-driven programs.

• Implement SEO best practices to boost discoverability and enhance content effectiveness.

• Monitor campaign execution details, assess asset requirements, and optimize content based on performance insights.

• Collaborate with creative, digital, eCommerce, CRM, PR, social, and sales teams to launch campaigns effectively.

• Coordinate with both internal and external partners to facilitate experiential activations, sampling efforts, partnerships, and community initiatives.

• Work closely with legal, finance, operations, and other stakeholders to ensure compliant, timely, and impactful campaign execution.

• Participate in cross-functional planning meetings, status updates, and performance assessments to keep projects on course.

• Assist in aligning brand messaging and assets across various channels to ensure a cohesive and consistent consumer experience.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline.

• Over 5 years of marketing experience, ideally in CPG, health and wellness, or a similar consumer brand setting.

• Preferred experience in experiential/event management and partnerships.

• Proven track record in supporting integrated marketing programs across diverse channels, including digital, social, CRM, and retail or eCommerce environments.

• Strong project management expertise with meticulous attention to detail and the ability to juggle multiple priorities in a dynamic environment.

• Exceptional written and verbal communication abilities, along with effective collaboration skills across teams.

• Knowledge of content workflows, campaign execution, and performance-driven optimization is essential.

• A background or keen interest in running, outdoor sports, endurance, fitness, or similar active lifestyle categories is preferred.

🏝️ Benefits

• Healthcare coverage

• 401k with company match

• Performance-based incentives

• Opportunities to learn from skilled colleagues

• Benefits that promote physical, financial, and emotional wellbeing