Area Sales Manager – On-Trade

This is a fully remote position, open to applicants in Germany.

📋 Description

• In this newly established role, you will have the chance to proactively build and sustainably enhance the On-Trade sector in Berlin.

• Acquire new gastronomy accounts and strategically nurture existing partnerships.

• Ensure brands are prominently displayed with premium, drink-relevant positioning at the point of sale and behind the bar.

• Confidently negotiate listings, loaned equipment, and supply agreements on equal terms.

• Execute sales-driven activations such as signature drinks, menu placements, and event concepts.

• Have a thorough understanding of your territory, analyze potential opportunities, and manage your activities clearly and effectively.

• Document agreements, promotions, and developments accurately in the CRM system to support growth.

• Represent our brands entrepreneurially and take charge of the sustainable development and expansion of the On-Trade business in Berlin.

⛳️ Requirements

• Completed commercial vocational training or a business-related qualification.

• Experience in On-Trade or gastronomy sales.

• A background in the gastronomy or scene sector, with a sales-driven approach and entrepreneurial mindset is advantageous.

• You possess an understanding of gastronomy operations: emotion, cost calculation, and pace.

• Excellent knowledge of the GFGH/Gastro structures and our products.

• Strong communication and teamwork skills, along with a customer-oriented approach.

• Negotiation skills complemented by a solid understanding of sales techniques.

• High levels of commitment and flexibility, paired with a friendly and confident demeanor.

• An independent, structured, and results-oriented work style.

• Residency within the assigned territory.

🏝️ Benefits

• Abundant freedom for independent and self-directed work.

• A pleasant working environment within a team eager to welcome you.

• Open communication and a flat-hierarchy culture promoting informal interactions.

• Long-term career opportunities and personal development pathways within a corporate group that values On-Trade.

• Flexible working hours and options for mobile or remote working.

• A company car with private usage included.

• Monthly product allowance from our range along with employee discounts.

• Access to a company fitness program and health offerings.

• Work with brands that have relevance, history, and development potential.