Area Director – Franchise Performance

This is a fully remote position, open to applicants in California.

📋 Description

• Conduct both on-site and virtual consultations to enhance hotel-level execution in areas such as financial performance, guest experience, operations, owner involvement, and adherence to brand standards.

• Act as a reliable advisor to hotel owners, operators, and management companies, facilitating the implementation of the midscale operating model and promoting performance outcomes that align with the brand.

• Utilize performance dashboards, competitive insights, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to pinpoint opportunities and guide decision-making processes.

• Propose and implement strategies aimed at enhancing revenue, guest satisfaction, profitability, and cost efficiency at both property and portfolio levels.

• Ensure the successful execution of recommendations via coaching, follow-up consultations, and ongoing communication with property stakeholders.

• Promote continuous improvement in metrics related to revenue, profitability, and guest experience.

• Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and execute targeted strategies.

• Build and maintain strong relationships with franchisees, acting as their primary point of contact at Choice Hotels for performance-related matters.

⛳️ Requirements

• A Bachelor’s degree in Hotel Management, Business Administration, Marketing, or a related field, or an equivalent combination of education and work experience.

• At least 15 years of progressive experience in hotel operations, with a preference for experience in midscale or upper-midscale segments.

• A minimum of 10 years in hotel leadership roles, ideally with multi-unit or franchise performance responsibilities.

• Strong skills in analytical thinking, forecasting, and budget management.

• Excellent skills in relationship management, communication, and consultation.

• Proficient in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce).

🏝️ Benefits

• Competitive salary and benefits package that includes medical, dental, and vision coverage.

• Generous leave and paid time-off policies covering holidays, vacation, personal time, family needs, volunteering, sickness, jury duty, bereavement, military service, and religious observance.

• Financial support for retirement and health savings.

• Employee recognition initiatives.

• Discounts at Choice Hotels around the globe.