App Store Optimization Specialist

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Implement App Store Optimization strategies for app listings, encompassing metadata updates, keyword refinement, and refreshing creative assets.

• Perform keyword research, competitive analysis, and market evaluations to uncover opportunities for enhancing visibility and organic user acquisition.

• Assist in experimentation efforts by establishing, validating, monitoring, and analyzing A/B tests on app store listings.

• Evaluate performance metrics, such as installs, conversion rates, keyword standings, and trends in organic growth, then convert findings into actionable insights.

• Collaborate with Creative, Marketing, Analytics, and Engineering teams to execute optimization strategies that align with business objectives.

• Update app store listings to correspond with seasonal promotions, app launches, feature introductions, and changing customer demands.

• Keep an eye on app store algorithm modifications, industry developments, and competitor actions to pinpoint new opportunities and potential threats.

• Monitor and report on key performance indicators to assess the effectiveness of optimization efforts and guide future strategies.

⛳️ Requirements

• A Bachelor’s Degree in Marketing, Business, Analytics, or a related discipline.

• A minimum of three years' experience in App Store Optimization, focusing on driving organic growth and enhancing conversion rates for mobile applications.

• Familiarity with app store ranking criteria, search algorithms, and best practices for mobile acquisition.

• Proven experience with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or other similar optimization and analytics tools.

• Strong analytical abilities, with proficiency in Excel or equivalent data analysis tools to detect trends and reveal opportunities.

• Knowledge of A/B testing practices and a data-driven mindset for evaluating performance.

• Exceptional attention to detail, organizational capabilities, and the ability to juggle multiple priorities in a dynamic environment.

• Outstanding written and verbal communication skills, with the capacity to convey insights and recommendations to cross-functional teams.

🏝️ Benefits

• Bonuses

• Equity

• Benefits as applicable