Analytics Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and design large-scale digital analytics implementations for a select group of clients, focusing primarily on platforms such as Google Analytics 4 and Adobe Analytics.

• Conduct audits on both new and existing implementations to pinpoint gaps, uncover technical issues related to code or configuration, and propose the most effective solutions.

• Create measurement frameworks that advance clients from mere sessions and conversions to metrics that accurately represent genuine business outcomes and the complexities of customer journeys.

• Effectively implement analytics and marketing tags via Tag Management Systems, collaborating with developers, IT, and clients to create tailored solutions that meet their requirements.

• Produce clear and concise technical documentation for team members, clients, and developers.

• Collaborate directly with clients to formulate and execute GEO measurement strategies within AI-driven search experiences.

• Assist Seer's GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and assessing causal links between marketing actions and business results.

• Differentiate between correlation and incrementality through meticulous experimental design and analytical precision.

• Work collaboratively across SEO, Paid Media, Creative, and Data teams to assess how AI-enhanced experiences affect awareness, behavior, conversion, and customer loyalty.

• Utilize Claude and other AI tools to produce analytical outputs, and convert those insights into clear, compelling narratives for both client and executive audiences.

• Develop automations, workflows, prompts, and AI-assisted processes that enhance the efficiency of analytics work.

• Treat dashboards, reports, and measurement frameworks as evolving products rather than one-off deliverables.

• Consistently ask, "What can I build?" instead of "How do I do this manually?"

• Challenge, coach, mentor, and provide constructive feedback to peers and associates, enhancing the analytics and AI capabilities within the team.

⛳️ Requirements

• You possess advanced expertise in analytics implementation, particularly in behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement.

• You are at ease discussing concepts such as incrementality, lift analysis, holdout methodologies, and causal inference.

• You effectively utilize AI tools, especially Claude, to expedite analysis, organize findings, and create client-ready outputs as a routine collaborator.

• You have a natural inclination towards automation, improvement, and simplification, enabling you to develop prompts, workflows, agents, and repeatable systems that enhance impact.

• You take initiative in tackling ambiguous problems, breaking them down into actionable steps, and providing solutions instead of merely raising questions.

• You possess strong organizational and project management skills, capable of overseeing your own workload and deadlines using tools like Wrike, while managing upward when facing obstacles or competing priorities.

• You communicate effectively with both technical and non-technical stakeholders, translating data insights into narratives suitable for executives.

• You have a genuine interest in emerging AI technologies and their effects on discoverability, customer behavior, and digital measurement.

• You exhibit a strong sense of self, allowing you to say no, provide feedback, and confidently articulate the value you bring to clients, even in challenging situations.

• You are passionate about mentoring colleagues and enhancing analytics capabilities across the team.

• *Nice to Have: Experience with Python, R, or data transformation workflows.*

• *Nice to Have: Early exposure to GEO, LLM visibility tracking, or AI search measurement.*

• *Nice to Have: Experience in building automations, AI workflows, agents, or internal tools.*

• *Nice to Have: Experience in a consulting or agency setting.*

🏝️ Benefits

• Annual salary range of $78,000 - $98,000.

• Annual compensation evaluations.

• Highlights of benefits offered.