Analista de Marketing Sênior – Marketing Digital

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Review, in accordance with the company's strategy, ICP, and Personas;

• Conduct analysis, study, and understanding of the target account market for the ABM (Account-based Marketing) strategy, including the creation of dossiers;

• Support the execution of ABM, including updating the ABM platform and managing campaigns;

• Develop, implement, and monitor multichannel marketing campaigns (online and offline) aligned with the company's strategic objectives;

• Manage the use of RD Station for marketing automation, including creating and managing lead nurturing workflows, and feeding other marketing campaign management platforms;

• Create and/or lead the creation of marketing and sales materials, such as presentations, case studies, and promotional materials for Zuri's solutions for other areas of the company and the market;

• Produce visual content for the company's social media and website;

• Oversee, create, and regularly update the company's website content, ensuring accurate, current, and SEO-optimized information;

• Create and maintain landing pages for marketing campaigns;

• Assist in organizing and executing corporate events in São Paulo and online events (webinars and similar), including vendor coordination and logistics;

• Act as a direct point of contact with agencies and suppliers for marketing strategies, reviewing deliverables, ensuring adherence to brand standards, tracking results generated, and reporting regularly to leadership;

• Update and manage KPIs for the Marketing department and oversee and report on the actions of the Strategic Planning of the area;

• Analyze and report on campaign performance with detailed reports on campaign results, highlighting key KPIs and insights;

• Draft news articles on results and initiatives of the department for publication on the intranet;

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, or related fields;

• Previous experience in content creation;

• Knowledge of major social media platforms (LinkedIn, Instagram, and YouTube);

• Possess analytical skills and make decisions based on facts and data;

• Have advanced presentation skills and the ability to conduct meetings;

• Advanced knowledge of Office suite tools (Excel, PowerPoint, Word, etc.);

• Basic understanding of website construction and HTML, including landing page creation;

• Advanced use of artificial intelligence tools in daily work, applied to content production, creative tasks, analysis, and landing page creation;

• Knowledge of design and visual creation, with the ability to produce graphic pieces, campaign creatives, presentations, and social media content in line with brand standards;

🏝️ Benefits

• PJ - Home with availability to participate in events in São Paulo