Analista de Dados Senior – CRM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Serve as an internal analytical consultant for the CRM, Marketing, and Customer Intelligence teams.

• Analyze customer purchasing behavior to identify growth, retention, and value enhancement opportunities.

• Evaluate the performance of CRM campaigns, including A/B tests, pilots, and impact studies.

• Develop comparative analyses across campaigns, channels, segments, and time periods.

• Create recommendations for campaign optimization and marketing investments based on evidence and historical data.

• Construct analyses of customers, products, and purchasing journeys to generate insights for strategic decision-making.

• Collaborate with business areas to understand objectives, validate hypotheses, and measure results.

• Develop dashboards, reports, and executive presentations using data storytelling techniques.

• Ensure the quality and reliability of analyses through best practices in data treatment and exploration.

⛳️ Requirements

• Strong experience in data analysis applied to CRM, marketing, or customer relationship management.

• Proficiency in SQL and Python for data manipulation, exploration, and analysis.

• Experience with Databricks.

• Knowledge of analytical processes, including data cleaning, treatment, and visualization.

• Familiarity with statistical testing, hypothesis testing, and experimentation.

• Experience in building and presenting insights to business areas.

• Ability to translate complex analyses into strategic recommendations.

🏝️ Benefits

• A culture of equality, diversity, and multiculturalism is actively practiced at Keyrus.

• We encourage everyone to participate in our hiring process.

• We maintain constant contact with individuals from different parts of the world.