Alliances Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and expand the comprehensive alliance marketing strategy, ensuring that all co-marketing efforts are in alignment with global partner ecosystem tiers and the company's growth objectives.

• Assist in strategic go-to-market initiatives with cloud providers, optimizing our positioning within marketplaces such as AWS to enhance co-sell pipelines and capture shared revenue.

• Evaluate, analyze, and report on campaign ROI, partner-sourced lead attribution, and the overall effectiveness of alliance marketing programs.

• Create and implement multi-channel joint campaigns utilizing digital, social, PR, and account-based marketing (ABM) to increase market visibility and generate ecosystem pipeline.

• Design repeatable campaign-in-a-box frameworks, partner kits, and technical sales enablement materials to scale co-marketing initiatives for regional field teams.

• Plan and execute collaborative marketing efforts at major events (Black Hat, RSA, re:Invent) to enhance shared brand visibility and presence.

• Act as the primary marketing contact to nurture strategic relationships, maintain operational flow, and ensure consistent engagement with key alliance marketing counterparts.

⛳️ Requirements

• Over 4 years of experience in B2B alliance marketing or partner marketing.

• Demonstrated success in managing technical alliance relationships and executing global co-marketing campaigns within a SaaS or cybersecurity context.

• In-depth knowledge of channel ecosystems and technology partner landscapes.

• Familiarity with AWS Marketplace and the AWS Partner Network.

• Outstanding organizational and project management abilities, delivering projects effectively and punctually.

• Strong analytical skills, including the ability to assess campaign effectiveness and adjust strategies based on data-driven insights.

• Excellent interpersonal skills, capable of building strong relationships with internal teams and external partners.

• Proficient in execution and project coordination, with the capacity to manage multiple tasks in a fast-paced environment.

🏝️ Benefits

• Health, vision & dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Equity package in the form of stock options.

• Growth opportunities within a dynamic and expanding team.