AI Solutions Lead, Marketing

atInstacartRemoteCA flagCanadaFull-timeArtificial IntelligenceSeniorC$126k – C$133k/year

Posted Aug 21

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify and reconstruct sluggish, manual, or fragmented Marketing workflows, systems, and processes through the use of AI.

• Oversee the entire process from assessing the current situation to solution design, development, deployment, evaluation, and communication with leadership.

• Revamp leadership and planning narratives, including Monthly Business Reviews (MBRs), quarterly planning summaries, budget variance reports, and channel performance narratives.

• Streamline crucial steps in integrated campaign launches through automation.

• Establish an AI review layer to ensure quality and standardization of briefs.

• Develop adaptable solutions that can be modified and expanded by others.

• Create and maintain an intake framework to assess feasibility, impact, and prioritization.

• Spearhead change management initiatives to foster trust, consistent usage, and widespread adoption.

• Promote AI internally by showcasing successes, case studies, and demonstrations.

• Generate enthusiasm for AI initiatives within the Marketing department.

• Lead the MarComms AI Key Results forum and sustain its operational rhythm.

• Collaborate with AI goal owners to mitigate vendor delays and bridge capability gaps.


⛳️ Requirements

• A minimum of 7 years in marketing operations, marketing strategy, or a closely related field.

• A proven history of delivering AI-driven workflows and processes with measurable impact.

• Experience in applying AI beyond the confines of the current role.

• Hands-on daily experience with cutting-edge AI tools such as Claude, GPT-4o, or Gemini.

• Proficiency in writing prompts that yield reliable, production-quality output at scale.

• Experience in constructing agentic systems, including multi-agent design, orchestration layers, and workflows that do not require human involvement at every stage.

• An adoption-focused mindset when it comes to building solutions.

• Excellent communication skills suitable for audiences ranging from individual contributors to CMO-level leadership.

• Strong prioritization skills and the ability to assess AI candidates and trade-offs.


🏝️ Benefits

• New hire equity grant.

• Annual refresh grants.

• Flexible choice of work location: home, office, or your favorite coffee shop.

• Regular in-person events.

• Market-competitive compensation and benefits.

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