AI CRM & Retention Automation Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of the design, construction, and scaling of a production-level AI-powered CRM system aimed at enhancing player retention.

• Report directly to the Chief Revenue Officer (CRO).

• Assess the existing CRM configuration, Customer.io usage, data flows, segmentation strategies, churn models, and integrations; provide a target architecture.

• Initiate a Minimum Viable Product (MVP) workflow that encompasses player data, churn prediction, AI analysis, offer recommendations, Customer.io campaigns, and human approval.

• Streamline the automation of segmentation, timing, offer selection, campaign creation, and basic analytics.

• Implement an AI optimization loop into production: including campaigns, results, analysis, learning, and new recommendations.

• Lay the groundwork for VIP/PAM AI functionalities.

• Empower the CRM Manager to transition from manual campaign development to overseeing AI recommendations, approving campaigns, and managing GEO results.

⛳️ Requirements

• Demonstrated experience in constructing or managing production automation systems that integrate data, models, and marketing tools (beyond just campaign execution).

• Practical experience with at least one major CRM/marketing automation platform (Customer.io is highly preferred; relevant alternatives include Optimove, Braze, or Iterable).

• Hands-on familiarity with customer data platforms, data warehouses (such as BigQuery or Snowflake), and orchestration tools (like dbt, Airflow, n8n, Make, or similar).

• Capability to design and execute AI-driven workflows: including churn/LTV/next-best-action models, recommendation logic, LangChain/LangGraph, or direct LLM APIs (Claude, OpenAI).

• Strong systems thinking skills: ability to articulate and construct architecture, data flows, agents, integrations, approval layers, and analytics loops.

• Experience in iGaming, fintech, e-commerce, subscription, or marketplace sectors with substantial customer data is advantageous.

• Senior/Lead-level responsibility for architecture, roadmap, implementation, integrations, AI agents, automation, analytics, documentation, and scaling.

• Completion of a technical assignment during the process of designing an AI-driven CRM system for 1 million players, incorporating an existing churn model and Customer.io.

🏝️ Benefits

• Flexibility to choose your work environment: work from anywhere in the world with remote options available.

• Adaptable working hours.

• Corporate English-speaking club.

• Welcoming corporate culture.

• Opportunities for career advancement within a rapidly growing marketing company.