Affiliate and Paid Media Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of the daily performance of the affiliate channel across various brands.

• Foster and maintain robust relationships with affiliate partners, publishers, and networks.

• Discover new affiliate prospects, recruitment strategies, and growth collaborations.

• Oversee partner performance and refine commission structures as necessary.

• Assess partner quality, traffic sources, and overall return on investment (ROI).

• Assist in promotional calendars and campaign execution alongside affiliate partners.

• Ensure a strong alignment between the affiliate strategy and brand campaign priorities.

• Support display advertising, paid partnerships, and performance-driven acquisition channels.

• Evaluate new paid media opportunities, including display platforms, retargeting partners, and acquisition channels.

• Monitor campaign performance and pinpoint opportunities to enhance ROAS, CAC, and revenue contribution.

• Analyze landing page performance and customer journey opportunities that influence paid conversion.

• Collaborate closely with internal teams to boost campaign efficiency across paid channels.

• Craft high-converting ad copy for display advertisements, affiliate campaigns, landing pages, paid media placements, and promotional initiatives.

• Create clear creative briefs for internal copywriters, designers, and external partners based on campaign objectives and performance insights.

• Provide messaging direction informed by audience behavior, offer strategy, and channel performance.

• Ensure that creative assets are in line with brand positioning, promotional priorities, and conversion targets.

• Review and enhance copy performance across campaigns and suggest adjustments based on outcomes.

• Work closely with creative teams to refine testing strategies and creative output across performance channels.

• Track and report on essential channel KPIs including:

• Revenue contribution

• Return on Ad Spend (ROAS)

• Customer Acquisition Cost (CAC)

• Cost Per Acquisition (CPA)

• Affiliate channel revenue.

• Partner performance by publisher

• Conversion rate

• Average Order Value (AOV)

• New customer acquisition

• Lifetime Value (LTV) opportunities.

• Provide weekly and monthly performance reports with actionable recommendations.

• Identify underperforming segments and propose data-supported solutions.

• Assist in establishing testing strategies to enhance performance over time.

• Collaborate closely with the Digital Marketing Manager on campaign priorities and strategic direction.

• Partner with Email Marketing, Creative, Social Media, and eCommerce teams to ensure effective campaign launches across channels.

• Aid in campaign planning during significant promotional periods and seasonal initiatives.

• Ensure that affiliate and performance channels are fully aligned with broader business objectives.

⛳️ Requirements

• Over 5 years of experience in affiliate marketing.

• Extensive experience in managing affiliate programs and partner relationships.

• Familiarity with affiliate platforms and publisher networks.

• Strong understanding of display advertising, paid partnerships, and performance marketing strategies.

• Proficient English copywriting skills for paid media, affiliate campaigns, display advertisements, and conversion-focused marketing.

• Experience in creating creative briefs and guiding copy and design teams.

• Strong analytical skills with the ability to translate data into actionable insights.

• Experience working with ROAS, CAC, CPA, conversion rate, and revenue reporting.

• Comfortable managing multiple brands and fast-paced campaign schedules.

• Excellent communication and stakeholder management abilities.

• Ability to work independently while strategically contributing to team planning.

• eCommerce experience is highly preferred.

🏝️ Benefits

• Flexible work arrangements

• Opportunities for professional development