Advertising Strategist

This is a fully remote position, open to applicants in Arizona, +11 more states.

📋 Description

• Collaborate with your team’s content marketer, designer, and account director to develop advertising strategies by pinpointing the most effective messages and channels for the target audience.

• Create and oversee advertising campaigns on platforms such as Google, Meta, LinkedIn, Reddit, and others.

• Perform comprehensive research to identify the optimal keywords and audiences to target.

• Attain desired advertising outcomes through account monitoring, A/B testing, and working with your team to refine strategies.

• Serve as the primary point of contact for clients regarding your work, articulating your strategy, execution methods, and progress during calls.

• Understand your clients’ business models and financial factors, using this knowledge to inform strategic decisions.

• Identify campaign performance challenges and apply strong critical thinking to formulate action plans for corrective measures when goals are not met.

• Embrace new information and training as opportunities for personal growth, translating insights into actionable steps for your client accounts.

• Stay updated on strategic and technical knowledge by continually learning about emerging marketing trends, economic factors, business strategies, and updates from various platforms/channels.

⛳️ Requirements

• Bachelor’s degree in marketing or a related field (preferred but not mandatory).

• 2-5 years of experience in ads management (salary is adjusted based on demonstrated experience).

• Proven experience in achieving key advertising metrics through effective campaign strategy and execution.

• Strong analytical abilities coupled with exceptional attention to detail.

• Excellent written and verbal communication skills.

• Exceptional troubleshooting, analytical, and problem-solving capabilities.

• A self-motivated individual who continuously seeks to learn in a dynamic environment.

• Familiarity with at least 2-4 advertising platforms: Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads, Google Analytics, Google Tag Manager.

• Proficiency in Google Workspace, particularly Google Sheets.

🏝️ Benefits

• Healthcare Medical: 75% covered for employees; 50% for dependents.

• Dental: 75% covered for employees; 50% for dependents.

• Vision: 75% covered for employees; 50% for dependents.

• Life Insurance: 100% funded by 97th Floor (coverage equals 1x salary, up to $350,000).

• Health Savings Account (HSA) with up to $150/month match (rolls over and is permanently yours).

• Flexible Spending Account (FSA) option available for dependent care.

• 401(k) plan with up to 4% company match.

• Results Only Work Environment (ROWE) promoting autonomy and accountability.