Advertising Paid Search Strategist – Ecommerce

📋 Description

• Act as the strategic advertising leader for a portfolio of high-value enterprise and strategic clients, overseeing the planning, execution, and optimization of campaigns across digital marketing and retail media platforms.

• Facilitate discovery and strategic planning sessions to establish media strategies that align with client objectives, platform capabilities, and channel best practices.

• Convert business objectives into detailed media plans, managing execution and optimization across budgets, bids, audiences, and creative assets.

• Deliver advanced performance analysis and insights to inform campaign strategy and investment choices, utilizing attribution models, pacing, and return on ad spend (ROAS).

• Build and maintain strong relationships with client stakeholders, serving as a trusted advisor who proactively identifies opportunities for growth, efficiency, and innovation.

• Work closely with Client Success Managers, TAMs, and Product teams to synchronize execution and product feedback with client objectives and evolving needs.

• Function as a subject matter expert in Rithum’s media products and tools, educating clients on new features, platform enhancements, and industry trends.

• Contribute to internal capacity building by mentoring Advertising Account Managers, sharing best practices, and enhancing team-wide executional consistency.

• Remain informed about emerging media channels, platform updates, and advertising trends to shape forward-thinking strategies.

⛳️ Requirements

• Over 3 years of experience in digital advertising, media buying, or e-commerce marketing, with a proven track record of managing enterprise or strategic accounts.

• Proven capability in developing strategic advertising plans that enhance performance and meet client business objectives.

• Practical experience with major platforms including Amazon Advertising, Google Ads, Meta Ads, and Walmart Connect.

• Strong analytical skills; experience conducting in-depth analysis and presenting insights to clients and teams using dashboard and visualization tools (e.g., Tableau, Looker, Power BI).

• Excellent communication skills, able to simplify complex advertising concepts into clear guidance for both technical and non-technical audiences.

• Experience collaborating with cross-functional teams in a dynamic environment and managing multiple stakeholders.

• Demonstrated ability to manage and forecast advertising budgets, making data-driven decisions to optimize efficiency and meet performance targets across campaigns.

• Strong fluency in AI, with experience integrating AI tools into daily workflows and processes to enhance efficiency, analysis, and impact.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

🏝️ Benefits

• Medical, dental, and vision benefits: Affordable healthcare plans and company HSA contributions, starting on Day 1.

• A 6% 401(k) match.

• Competitive time off package including 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service, PTO increases to 22 days, and at 5 years it increases to 25 days.

• 12 weeks primary caregiver leave and 4 weeks secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance at 2x salary.

• Access to the Calm app and the Employee Assistance Program.

• $65/month Remote work stipend for internet.

• Culture and team-building activities.

• Tuition assistance.

• Career development opportunities.

• Charitable contribution match up to $250 per year.