Advertising Paid Search Strategist – Ecommerce

📋 Description

• Act as the strategic advertising leader for a selection of high-value enterprise and strategic clients, overseeing the planning, execution, and optimization of campaigns across digital marketing and retail media platforms.

• Facilitate discovery and strategic planning sessions to establish media strategies that align with client goals, platform capabilities, and channel best practices.

• Convert business objectives into detailed media plans, managing execution and optimization across budgets, bids, audiences, and creative assets.

• Deliver advanced performance analysis and insights to inform campaign strategies and investment decisions, utilizing attribution models, pacing, and return on ad spend (ROAS).

• Build strong relationships with client stakeholders, serving as a trusted advisor who proactively identifies areas for growth, efficiency, and innovation.

• Work collaboratively with Client Success Managers, TAMs, and Product teams to ensure alignment of execution and product feedback with client objectives and evolving needs.

• Function as a subject matter expert in Rithum’s media products and tools, educating clients about new features, platform advancements, and industry trends.

• Support internal enablement by mentoring Advertising Account Managers, sharing best practices, and enhancing team-wide execution consistency.

• Keep up with emerging media channels, platform updates, and advertising trends to inform proactive strategies.

⛳️ Requirements

• Over 3 years of experience in digital advertising, media buying, or ecommerce marketing, with a proven track record of managing enterprise or strategic accounts successfully.

• Proven ability to create strategic advertising plans that enhance performance and align with client business objectives.

• Practical experience with major platforms including Amazon Advertising, Google Ads, Meta Ads, and Walmart Connect.

• Strong analytical skills; experience in conducting comprehensive analysis and presenting insights to clients and teams using dashboard and visualization tools (e.g., Tableau, Looker, Power BI).

• Excellent communication abilities, capable of simplifying complex advertising concepts into clear guidance for both technical and non-technical audiences.

• Experience in navigating cross-functional teams within a fast-paced environment and managing multiple stakeholders.

• Demonstrated ability to manage and forecast advertising budgets, making data-driven decisions to maximize efficiency and meet performance targets across campaigns.

• Strong proficiency in AI, with experience integrating AI tools into daily workflows and processes to enhance efficiency, improve analysis, and scale impact.

🏝️ Benefits

• Medical, dental, and vision benefits: Affordable healthcare plans and company HSA contributions starting on Day 1.

• A 6% 401(k) match.

• Competitive time-off package including 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; PTO increases to 22 days after 3 years of service and 25 days after 5 years.

• 12 weeks of primary caregiver leave and 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance equal to 2x salary.

• Access to the Calm app and the Employee Assistance Program.

• $65/month remote work stipend for internet.

• Culture and team-building activities.

• Tuition assistance.

• Career development opportunities.

• Charitable contribution match up to $250 per year.