Advertising Paid Search Strategist – Ecommerce

📋 Description

• Act as the strategic advertising leader for a diverse portfolio of high-value enterprise and strategic clients, overseeing the planning, execution, and optimization of campaigns across digital marketing and retail media platforms.

• Facilitate discovery and strategic planning sessions to establish media strategies that align with client objectives, platform capabilities, and industry best practices.

• Convert business objectives into detailed media plans, managing execution and optimization across budgets, bids, target audiences, and creative assets.

• Deliver advanced performance analysis and insights to shape campaign strategy and investment choices, utilizing attribution models, pacing, and return on ad spend (ROAS).

• Build and maintain robust relationships with client stakeholders, serving as a trusted advisor who proactively uncovers opportunities for growth, efficiency, and innovation.

• Work closely with Client Success Managers, Technical Account Managers (TAMs), and Product teams to synchronize execution and product feedback with client goals and changing needs.

• Function as a subject matter expert in Rithum’s media products and tools, educating clients on new features, platform improvements, and industry trends.

• Contribute to internal training by mentoring Advertising Account Managers, sharing best practices, and enhancing team-wide execution consistency.

• Keep informed about emerging media channels, platform updates, and advertising trends to shape forward-looking strategies.

⛳️ Requirements

• A minimum of 3 years of experience in digital advertising, media buying, or e-commerce marketing, with a proven track record of managing enterprise or strategic accounts.

• Proven capability to develop strategic advertising plans that enhance performance and align with client business goals.

• Practical experience with major platforms such as Amazon Advertising, Google Ads, Meta Ads, and Walmart Connect.

• Strong analytical skills; experience in conducting in-depth analyses and presenting insights to clients and teams using dashboard and visualization tools (e.g., Tableau, Looker, Power BI).

• Outstanding communication abilities, adept at simplifying complex advertising concepts into understandable guidance for both technical and non-technical audiences.

• Experience working with cross-functional teams in a fast-paced setting and managing multiple stakeholders.

• Proven ability to manage and forecast advertising budgets, relying on data-driven decisions to optimize efficiency and meet performance goals across campaigns.

• Strong fluency in AI, with experience in integrating AI tools into daily workflows and processes to enhance efficiency, improve analysis, and scale impact.

🏝️ Benefits

• Medical, dental, and vision benefits: Affordable health care plans and company HSA contributions, beginning on Day 1.

• A 6% 401(k) match.

• Competitive time-off package including 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; PTO increases to 22 days after 3 years of service, and to 25 days after 5 years.

• 12 weeks of primary caregiver leave and 4 weeks of secondary caregiver leave.

• Insurance options for accidents, critical illness, and hospital indemnity.

• Pet insurance available.

• Legal assistance and identity theft insurance plans.

• Life insurance coverage at 2x salary.

• Access to the Calm app and the Employee Assistance Program.

• $65/month remote work stipend for internet expenses.

• Opportunities for culture and team-building activities.

• Tuition assistance provided.

• Career development opportunities available.

• Charitable contribution matching up to $250 per year.