Ads & SEO Manager

This is a fully remote position, open to applicants in Alabama.

📋 Description

• Plan, initiate, and enhance paid advertising campaigns across Google Ads, Meta, and additional relevant platforms.

• Take ownership of campaign performance and outcomes from strategy development to execution.

• Oversee multiple client ad accounts with diverse budgets and objectives.

• Execute keyword research, audience targeting, and competitive analysis.

• Develop and implement A/B testing strategies for ad copy, creatives, landing pages, and target audiences.

• Apply unit testing methodologies to validate campaign elements prior to launch.

• Monitor campaign performance daily and optimize based on analytical data.

• Manage advertising budgets to maximize return on investment for clients.

• Lead the on-page, technical, and off-page SEO strategies for various client websites.

• Conduct keyword research and mapping to identify organic opportunities.

• Track SERP rankings, visibility, and share of voice metrics.

• Perform technical SEO audits and collaborate with development and design teams to implement fixes.

• Optimize on-page elements to enhance rankings and click-through rates.

• Analyze competitor SERP positioning, identify content gaps, and explore link-building opportunities.

• Create and guide content briefs in collaboration with content and design teams.

• Monitor local SEO performance metrics.

• Report on organic traffic, rankings, impressions, and click-through rates alongside paid campaign metrics.

• Stay updated on algorithm changes, search guidelines, and SERP features.

• Assist in ad copywriting, creative brief development, and basic graphic design coordination.

• Research and suggest new media opportunities and platforms.

• Lead discussions on emerging advertising and search channels.

• Formulate advertising and SEO strategies that align with client objectives.

• Identify opportunities for campaign expansion and enhancements.

• Recommend budget modifications based on performance analytics.

• Collaborate closely with content and design teams.

• Generate actionable monthly client reports that cover both paid and organic search metrics.

• Provide strategic insights based on campaign data and market trends.

• Communicate campaign and SERP performance to account managers.

• Participate in client calls as necessary.

• Track and report on CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibility.

• Maintain a presence of 4–6 hours during Central Time hours of 9am–5pm for effective team collaboration.

⛳️ Requirements

• 5+ years of experience managing paid advertising campaigns; proficiency in Google Ads and Meta Ads is required.

• 2+ years of practical SEO experience, encompassing technical, on-page, and content-focused SEO.

• Demonstrated success in managing ad budgets of $10K+ monthly.

• Proven experience in enhancing organic search rankings and visibility across multiple websites.

• Familiarity with A/B testing methodologies and statistical significance evaluation.

• Background in assisting or leading media creation for digital campaigns.

• Experience working in an agency setting managing various client accounts.

• Google Ads certification is mandatory.

• Meta Blueprint certification is preferred.

• Strong analytical abilities.

• Proficiency in Google Analytics, Google Tag Manager, and Google Search Console.

• Familiarity with Ahrefs, SEMrush, Moz, or similar SEO tools.

• Capability to take complete ownership of accounts with minimal oversight.

• Exceptional written and verbal communication skills.

• Self-motivated and capable of working independently.

• Experience with Google Data Studio, Looker Studio, or similar reporting tools.

• Availability for at least 4–6 hours during Central Time from 9am–5pm.

• Experience with LinkedIn Ads.

• Experience with Microsoft Ads.

• Knowledge of landing page optimization and conversion rate optimization.

• Familiarity with unit testing frameworks for digital marketing campaigns.

• Basic design skills, including proficiency in Canva or Adobe Creative Suite.

• Understanding of CRM systems, particularly in lead tracking and attribution.

• Experience in e-commerce advertising and SEO, especially with Shopify or WooCommerce.

• Background in local service business advertising and local SEO.

• Familiarity with link-building outreach and digital PR.

• Experience in implementing structured data/schema markup.

• Proficiency with JIRA or other project management tools.

🏝️ Benefits

• Remote work options.

• Flexible working hours.

• Potential for full-time growth opportunities.