Ads Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Assist in the planning, execution, and management of Meta Ads campaigns on Facebook and Instagram.

• Support lead generation efforts and promotional initiatives aimed at studio memberships and enhancing brand visibility.

• Regularly monitor campaign performance, budgets, and advertising metrics.

• Aid in optimizing campaigns through audience testing, retargeting strategies, and creative refinements.

• Conduct fundamental A/B testing on ad creatives, copy, and variations of campaigns.

• Collaborate with the team to develop engaging ad creatives and effective campaign messaging.

• Propose innovative ideas for ad content, hooks, and promotional strategies.

• Ensure that ads are consistent with the brand’s tone, style, and marketing objectives.

• Stay informed about trends in social media and Meta Ads.

• Prepare performance reports and summaries for campaigns.

• Track essential metrics such as leads, engagement rates, and ad performance.

• Offer insights and recommendations to enhance campaign outcomes.

• Assist in maintaining well-organized marketing documentation and campaign records.

• Provide support for general digital marketing initiatives as needed.

• Aid in improving campaign workflows and marketing processes.

• Communicate proactively with the team regarding campaign updates and any issues that arise.

• Contribute ideas to enhance customer engagement and online presence.

⛳️ Requirements

• A minimum of 3 years of experience in managing Meta Ads campaigns or social media advertising.

• Proficiency with Facebook Ads Manager and Instagram advertising tools.

• Basic understanding of advertising metrics and campaign optimization techniques.

• Excellent written and verbal communication skills in English.

• Highly organized with a keen attention to detail.

• Capable of managing multiple campaigns and tasks efficiently.

• Creative mindset with a willingness to experiment and learn new strategies.

• Ability to work independently in a remote setting.

• Nice to Have:

• Experience with fitness, wellness, lifestyle, or e-commerce brands.

• Familiarity with Canva, Meta Business Suite, or basic graphic design tools.

• Experience in supporting Australian or international clients.

• Basic understanding of lead generation funnels and customer acquisition.

🏝️ Benefits

• This position is remote and will be structured as an independent contractor engagement.

• To ensure alignment and transparency, successful candidates will be required to:

• - Disclose any current ongoing roles or client obligations.

• - Update their LinkedIn profile to reflect this engagement (clearly labeled as “Independent Contractor”).