Ads Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Plan, develop, launch, and oversee paid advertising initiatives on Facebook and Instagram.

• Create and evaluate ad copy, visuals, target audiences, and strategic targeting techniques.

• Daily monitor campaign performance and optimize for essential metrics (CPL, ROAS, CTR, CPC).

• Execute A/B testing on advertisements, audience segments, and landing page variations.

• Effectively manage and distribute ad budgets to enhance return on investment.

• Produce regular performance reports that include actionable insights and recommendations.

• Collaborate with internal team members to ensure ad strategies align with referral program objectives.

• Keep updated on Meta advertising policies, algorithm changes, and industry best practices.

⛳️ Requirements

• At least 2 years of practical experience managing Meta (Facebook/Instagram) ad campaigns.

• Proficient in using Meta Ads Manager, Business Manager, and Meta Pixel.

• Strong grasp of audience targeting, lookalike audiences, and retargeting techniques.

• Experience with campaign objectives such as lead generation, conversions, and brand awareness.

• Capability to analyze analytics data and convert insights into optimized strategies.

• Excellent written and verbal communication skills in English.

• Highly organized, self-motivated, and capable of meeting deadlines independently.

• Background in the legal sector or law firm marketing is an advantage.

• Willingness to work in US time zones (PST, EST, CST).

• High school diploma or equivalent qualification.

🏝️ Benefits

• Permanent remote work arrangement.

• Competitive starting salary paid in USD.

• Internet allowance provided.

• HMO insurance (PH).

• Retirement fund available.

• Paid US holidays.

• Paid vacation and sick leaves.