Ads Consultant

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee paid advertising accounts on Meta Ads, which includes Facebook and Instagram.

• Develop, launch, oversee, and enhance Meta ad campaigns.

• Handle campaign budgets, target audiences, placements, creative testing, and conversion objectives.

• Evaluate campaign performance and provide strategic suggestions to enhance ROI.

• Track essential metrics such as cost per lead, cost per acquisition, click-through rate, conversion rate, ROAS, and overall campaign effectiveness.

• Create and evaluate ad copy, creative approaches, offers, target audiences, and landing page tactics.

• Formulate and implement innovative paid advertising strategies for clients.

• Utilize Google Ads as a supplementary platform when necessary.

• Understand and generate client-facing reports.

• Clearly communicate campaign performance, insights, and subsequent steps to clients.

• Collaborate with internal team members to fulfill client objectives.

• Keep precise records of campaign activities, client interactions, and optimization efforts.

• Stay updated on Meta Ads platform modifications, paid social trends, tracking enhancements, and digital advertising best practices.

⛳️ Requirements

• Demonstrated experience in managing Meta Ads campaigns, particularly in Facebook and Instagram advertising.

• Client-facing experience is essential.

• Google Ads experience is preferred, though it is not the primary focus of this position.

• Strong preference for experience with lead generation campaigns.

• Familiarity with eCommerce, retargeting, conversion tracking, audience building, and funnel strategy is preferred.

• Experience with Meta Pixel, Events Manager, custom audiences, lookalike audiences, and campaign attribution.

• Knowledge of Google Analytics, Google Tag Manager, and reporting tools is preferred.

• Ability to troubleshoot campaign performance challenges and think innovatively.

• Exceptional analytical, organizational, and communication skills.

• Comfortable engaging with clients through phone calls, video conferences, and written communication.

• Capable of working independently as a remote contractor while collaborating with a team.

• Meta Blueprint Certification is preferred.

• Certifications in Google Ads and Analytics are advantageous.

• Bachelor's degree or equivalent experience is preferred.

• A minimum of 3 years of experience managing paid advertising campaigns in an online setting.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work opportunities.

• Access to professional development and training programs.

• Collaborative and supportive team environment.

• Opportunities for career advancement.