Ads Buyer, Marketing Industry

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Strategize, implement, and enhance paid advertising campaigns across platforms such as Facebook, Instagram, Google, YouTube, TikTok, and other digital avenues.

• Formulate data-driven advertising strategies that align with marketing objectives and targeted KPIs.

• Oversee advertising budgets, track campaign performance, and make real-time modifications to achieve optimal results.

• Collaborate with the creative team to create visually appealing graphics and captivating video advertisements utilizing tools like Canva or Adobe Suite, in conjunction with other on-staff creative teams.

• Perform A/B testing on various ad creatives, targeting options, and copy variations.

• Monitor, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.

• Keep abreast of the latest trends, tools, and best practices in paid media and digital marketing.

• Ensure all campaign management activities are coordinated with Account Managers, who also have over three years of experience in ad buying.

⛳️ Requirements

• A minimum of 3 years of demonstrated experience in managing campaigns on Facebook and Google Ads (Meta, YouTube, Search, Display, Performance Max, etc.), with familiarity in TikTok, LinkedIn, and other platforms being advantageous.

• Comprehensive understanding of omnichannel marketing and cross-platform advertising strategies.

• Proficiency in GA4, Google Tag Manager (GTM), Data Analytics, and other performance tracking tools.

• Experience in creating and editing advertising creatives (including video, graphics, and copywriting).

• An analytical mindset with a keen attention to detail and ability to interpret data effectively.

• Outstanding communication and collaboration abilities.

• Experience in an agency setting is a plus.

🏝️ Benefits

• **Remote Work:** Work from any location—our team spans the globe, and we prioritize work-life balance.

• **Growth Opportunities:** As an integral member of the team, you will have the opportunity to shape your role and advance alongside us.

• **Innovative Culture:** Join a team dedicated to utilizing data to address challenges and drive success in a fast-changing market.

• *As part of our hiring process, all candidates are kindly requested to read, comprehend, and agree to **Lago’s Confidentiality and Non-Circumvention Agreement**. This ensures a respectful and professional experience for everyone involved.*