Ad Monetization Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Design, implement, and enhance waterfalls on mediation platforms (AppLovin MAX, IronSource/Unity LevelPlay, AdMob / Google Ad Manager).

• Configure and oversee dynamic floor prices and real-time bidding (in-app bidding) to optimize eCPM.

• Assess and onboard new advertising networks and programmatic demand sources.

• Monitor essential KPIs: eCPM, fill rate, ARPDAU, ad revenue per session, and impression share.

• Conduct cohort analyses and A/B testing on ad formats, frequencies, and integrations.

• Identify opportunities for data-driven improvements using BI tools (Looker, BigQuery, Amplitude).

• Establish the ad format strategy for each app: interstitials, rewarded ads, banners, native ads, and MREC.

• Maintain the right balance between ad monetization and user experience, minimizing ad-induced churn.

• Collaborate with the Product team to seamlessly integrate ad placements into the user flow.

• Manage relationships with advertising networks (Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, InMobi, etc.).

• Negotiate guaranteed deals and header bidding agreements with strategic partners.

• Stay informed on programmatic market trends and policy changes (ATT, privacy regulations).

• Ensure adherence to App Store, Google Play, and individual advertising network policies and guidelines.

• Implement brand safety measures, ad quality filters, and advertising inventory review processes.

⛳️ Requirements

• Minimum of 3 years of experience in mobile app advertising monetization.

• Proven gaming experience (mandatory): familiarity with waterfalls in free-to-play games, management of rewarded ads, and mixed monetization strategies (IAP + Ads).

• Demonstrated experience or transition to non-gaming applications (lifestyle, health, utilities, tools).

• Bachelor’s degree in Marketing, Engineering, Statistics, Economics, or a related field; MBA or training in programmatic advertising is advantageous.

• Proficiency in at least one mediation platform: AppLovin MAX, IronSource LevelPlay, or AdMob.

• Understanding of monetization SDKs and their integration (iOS / Android).

• Advanced data analysis capabilities: proficiency in SQL, BigQuery, or Looker is highly desirable.

• Knowledge of ATT (App Tracking Transparency), SKAdNetwork, and their influence on fill rate and targeting.

• Familiarity with the programmatic ecosystem: DSPs, SSPs, PMPs, and Open Auction.

• Strong data-driven and experimental mindset: culture of A/B testing and evidence-based decision-making.

• Ability to manage multiple applications and verticals concurrently.

• Collaborative approach: work cross-functionally with User Acquisition, Product, Data Engineering, and Finance teams.

• Proactive and ownership-oriented: capable of identifying opportunities and executing them independently.

• C1-level English proficiency required for communication with international partners.

🏝️ Benefits

• Diverse app portfolio with millions of engaged users in a rapidly growing non-gaming sector.

• Established data infrastructure: BigQuery, Looker, AppsFlyer, and a proprietary analytics stack for swift decision-making.

• Culture of experimentation: genuine autonomy to suggest and implement changes in production.

• International team, dynamic environment, and the chance for direct P&L impact.

• Competitive compensation package plus benefits (flexible hours, health insurance, training).

• Opportunities for growth and career advancement: flexible career paths with personalized internal training and an annual budget for external learning opportunities.

• Work-life balance: flexible schedule with flextime and the option to work fully remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, along with a 35-hour workweek in July and August to enjoy summer!

• Comprehensive benefits: Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).

• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

• Unique perks: Our Barcelona office features free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with breathtaking Mediterranean views.

• Additional benefits include meal tickets and nursery vouchers, paid directly from your gross salary.